Restaurant loyalty program in India: points that bring regulars back

A loyalty program only works if it's built into the ordering, not bolted on as yet another app. Menuthere's loyalty is points-based and lives inside your own ordering page: every completed order earns a set percentage back as points, and customers spend those points on later orders. You set the rate, the minimum order and the redeem limits — separately for delivery, takeaway and dine-in. No separate loyalty app, no commission, and it's included on the Pro plan.

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In short

• Points-based: customers earn a percentage of each order back as points and redeem them on future orders (1 point = ₹1).
• You set the rules: earn rate, minimum order to earn, max bill coverage (%), and minimum points to redeem.
• Per order type: separate rules and switches for delivery, takeaway and dine-in.
• No separate app: points show at checkout for customers who have a balance, inside your own ordering page.
• Loyalty is a Pro feature; ordering itself is 0% commission on every plan.

How Menuthere loyalty points work

Loyalty lives under Promotions → Loyalty. Once it's enabled for your store, you set, for each order type:

With a 2% earn rate, a ₹500 delivery order earns 10 points (1 point = ₹1). Each order type has its own switch — "Give points on delivery orders", and so on — so you can run loyalty on delivery only, dine-in only, or all three.

Why points beat a stamp card or a third-party app

• No extra app for the customer. Points appear at checkout on your own ordering page; there's nothing new to download.
• No commission. Menuthere takes 0% on orders, so loyalty isn't eating into a margin a marketplace already took.
• It rewards the behaviour you want: ordering direct from you, not through Zomato or Swiggy.
• You control the economics. The earn rate and max bill coverage are yours to set and change.

Many India loyalty tools charge a monthly fee on top of your ordering system. Menuthere's loyalty is part of the Pro plan — see pricing.

A worked example

Say you want regulars to come back without giving away too much:

• Earn rate 3%, minimum order ₹200, max bill coverage 25%, minimum 50 points to redeem.
• A customer spends ₹600 → earns 18 points.
• Over a month of ordering, they build ~150 points.
• On their next ₹800 order, they can cover up to ₹200 (25%) with points.

They come back to spend points; you keep the direct relationship and pay no commission.

Set up loyalty in a few minutes

1. Build your ordering page — see online ordering system for India.
2. Go to Promotions → Loyalty and press Settings (ask Menuthere support to enable loyalty if prompted, then turn it on under Settings → Features).
3. Pick an order type and switch its points on.
4. Set the earn rate, minimum order, max bill coverage and minimum points to redeem.
5. Repeat for the other order types you want.
6. Promote it on WhatsApp and your menu — see restaurant marketing ideas India.

Loyalty checklist

• Ordering page live (free to start)
• Pro plan for loyalty points
• Earn rate and minimum order set
• Max bill coverage and redeem minimum set
• Rules set per order type you run
• Loyalty promoted on WhatsApp and the menu

0% commission, no contract.

Create your free ordering pageBook a demo (opens in a new tab)