Can each of my cloud kitchen's virtual brands have its own Google profile?
Updated 13 October 2026
Yes, if the brands run independently. Each can have its own Google profile, but never one profile with several brand names combined.
- Delivery-only brands need their own branded packaging and their own website. They must hide the address and add a service area.
- Several virtual brands at one location are allowed but face extra verification.
- Brands offering pickup need permanent separate signage each, and show an address only if pickup is open to all customers.
- A facility housing delivery-only brands, such as a shared kitchen, may have its own profile.
A website for every brand's profile
Give each brand its own Menuthere ordering link and QR code, with 0% commission, so each brand's Google profile can point to its own site.
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Sources (1)
- Guidelines for representing your business on Google, Google, read 30 Sep 2026