Do WhatsApp reply buttons and menu lists need template approval?
Updated 7 October 2026
No. Reply buttons and list messages are service messages, so they need no pre-approval. You can send them only inside the 24-hour window after the customer messages you.
- Reply buttons allow up to three predefined replies.
- List messages allow up to 10 sections with 10 rows in total.
- When a customer messages or calls you, a 24-hour window starts. When it closes, you can only send pre-approved templates.
Let customers order without typing
When a customer sends Hi to your Menuthere WhatsApp number, they get an Order Now button that opens your menu already signed in. No menu typing is needed.
Next questions
Sources (1)
- Send messages, Meta for Developers, read 7 October 2026
