How should I word a WhatsApp order confirmation message so it stays a utility message?
Updated 13 October 2026
Keep it transactional: confirm the order, the total and the time, and add nothing promotional. A promotion makes Meta re-categorise it as marketing.
- Utility templates are for transactional messages, typically sent in response to a customer's action, such as an order confirmation or update.
- If a utility template contains marketing material, it is automatically re-categorized as a marketing template.
- Send offers as a separate message, not inside the confirmation.
- A template has an optional header, a body up to 1024 characters, an optional footer up to 60 characters and up to 10 buttons.
Order updates without writing templates
Menuthere sends automatic order-status updates on WhatsApp from your own number, and submits the message templates they need to Meta for you. You do not write or categorise them by hand.
Next questions
Sources (1)
- Utility templates, Meta for Developers, 13 October 2026
