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Direct Ordering & Petpooja Integration
Your own ordering website with full customer ownership, and Petpooja POS integration
Aggregators charge 20-33% commission + hidden fees on every order. On a Rs 500 order, you lose up to Rs 225. That's not a partnership — it's a tax on your hard work. CCI investigations found major delivery platforms guilty of violating competition laws.
Menuthere gives you your own branded ordering website with just 1% commission and full customer data ownership. Paired with Petpooja POS integration, orders flow directly to your kitchen — no middleman, no revenue sharing, no loss of control.
CCI investigations found both platforms guilty of violating competition laws. Here's what they're doing to your business.
Real data from industry surveys, CCI investigations, and NRAI reports.
35%
of Indian restaurants want to quit other delivery platforms (Dec 2025 survey)
60%
of new restaurants shut down within the first year — platform dependency is a major factor
Rs 400 Cr
extra annually extracted by platforms through packaging fee markups across the ecosystem
2,000+
restaurants participated in the #Logout boycott against aggregator platforms
See exactly where your money goes on aggregator platforms vs. direct ordering.
| Charge Type | Delivery Platforms | Menuthere |
|---|---|---|
| Base Commission | 18-33% | 0% |
| GST | ~3-5% | 0% |
| Payment Gateway | 2-3% | 2% |
| Forced Discounts | 5-15% | You decide |
| Packaging Markup | Rs 2-5/order | 0% |
| Promoted Listings | 5-10% extra | Free visibility |
| Effective Total Loss | Rs 212-227 (42-45%) | ~3% |
* Based on industry data from NRAI, Menuviel, and Billboox reports (2025-2026)
If you get 50 delivery orders a day, that's Rs 5,000-11,250 lost daily. Rs 1.5-3.3 lakhs every month. Your own ordering website pays for itself from day one.
Your own ordering website. Just 1% commission. Full customer data. Petpooja POS integration.
The real comparison that platforms don't want you to see.
| Aggregators | Menuthere | |
|---|---|---|
| Commission per order | 18-33% + fees (effective 35-45%) | Just 0% |
| Customer data ownership | Platform owns everything | You own 100% |
| Pricing control | Restricted with penalties | Complete freedom |
| Brand building | Loyalty goes to the platform | Loyalty goes to YOUR restaurant |
| Profit margin on delivery | Often below 10% | 25-35%+ achievable |
| Marketing control | Pay-to-play, Rs 250-4000+ | Full control, own campaigns |
| Menu & discount control | Platform can impose without consent | 100% your decision |
We believe in being upfront. Here's what we offer and what we don't.
Menuthere focuses on giving you the best ordering platform, customer management, and POS integration. For delivery, you have flexible options:
Even pickup-only orders through direct channels are more profitable than delivered orders through aggregators at 30% commission.
Integrated payment gateway at just 1% (customer service only). Your customers can pay online directly on your ordering website:
You can also accept cash on delivery or use your existing payment setup.
Set up your own ordering channel in under 10 minutes.
Step 01
Upload your menu, customize branding, and get your own ordering website live. Takes under 10 minutes.
Step 02
Link your Petpooja POS for automatic order sync. Orders flow directly to your kitchen — zero manual work.
Step 03
Share your ordering link via WhatsApp, social media, and QR codes. Watch direct orders flow in.
Everything you need to know about direct ordering with Menuthere.
Upload your menu, set up your delivery zones, and start taking orders directly from your customers with full Petpooja POS integration. Join 600+ restaurants already growing with Menuthere.
Restaurant technology
Dine in has a menu and a server. Delivery has a dashboard and analytics. Takeaway has a person standing at a counter being served by whoever is nearest.
Restaurant technology
Every restaurant tech demo is the happy path. Nobody demos the night no rider gets allocated. That is the moment the relationship is decided, and it is where software is weakest.
Restaurant technology
You'd recognize him instantly. You have no way to reach him. And when he stops coming, nothing in your restaurant will notice.
