Thrive alternative for Indian restaurants (2026)

Short answer: Thrive (Thrive/Thrivenow) announced in December 2024 that it was winding down its consumer food-delivery app amid intense competition, saying it would try to transition its Thrive ONDC, Thrive Direct and Thrive Marketing Suite segments to industry partners. If you ran a direct-ordering link, QR or WhatsApp flow through Thrive, you need a commission-free replacement so your menu links and customers don't go dark. A good replacement should be 0% commission, take UPI, card and cash into your own account, and offer WhatsApp ordering. Menuthere does all three, with a free plan to start.

Based on public reporting of Thrive's December 2024 shutdown announcement. Facts checked 21 October 2026. Menuthere is not affiliated with Thrive. Thrive is a trademark of its owner.

What happened to Thrive

In December 2024, Thrive's co-founder announced the company had made the "difficult decision" to shut down the Thrive consumer app after four years, citing a marketplace "dominated by a few well-funded giants." The announcement said Thrive would work to transition its Thrive ONDC, Thrive Direct and Thrive Marketing Suite to other industry partners.

As of October 2026, Thrive's websites do not serve a working restaurant product. If you relied on Thrive for:

• a direct ordering link on your site, bio or Google profile,
• ONDC selling through Thrive,
• marketing/CRM messages to your customers,

you should move those to a replacement now, before links break and you lose the customer list.

What to look for in a replacement

Move to Menuthere

Menuthere is a focused, commission-free direct-ordering tool for Indian restaurants:

• 0% commission on every plan.
• Import your menu (photo or PDF) and launch a QR code menu + ordering page — see QR code menu India.
• WhatsApp ordering on your own number (Pro) — customers browse, cart and check out in chat. See WhatsApp ordering India.
• India payments into your own account: UPI, card or netbanking (Razorpay/Easebuzz on Lite, Cashfree on Pro); UPI QR and cash on delivery on every plan.
• Own riders with live tracking (Pro) via the Menuthere delivery app.
• Loyalty, offers and multiple outlets on Pro.

Pricing: Free; Lite US$17/mo; Pro US$39/mo; Branded App US$99/mo (billed in US dollars). Lite and Pro include a 7-day free trial — a card is needed to start, nothing is charged until it ends. Free needs no card.

Replace your Thrive link with a commission-free ordering page today.

Create your free ordering pageBook a demo (opens in a new tab)

How to switch without breaking links

1. Set up your new ordering page on Menuthere and import your menu.
2. Update every link that pointed at Thrive — website button, Instagram/WhatsApp bio, Google Business Profile, printed QR codes.
3. Re-create your QR codes so they point to the new menu.
4. Export any customer or order data you can still reach from Thrive before access ends.
5. Turn on WhatsApp ordering (Pro) so regulars can reorder in chat.
6. Cut marketplace reliance — move repeat customers to your direct page to avoid Zomato/Swiggy commission. See Zomato commission in India and Swiggy commission in India.

Other options

If you also need full POS billing, compare Petpooja alternatives and DotPe alternatives. For most restaurants whose main loss from Thrive is the direct ordering link, a commission-free page plus WhatsApp is the quickest fix.