Which Meta ad should I run to send people to my ordering link?

Run a Traffic ad that sends people to your ordering link. Meta has six ad goals, and Traffic sends people to a destination such as a website.

• Six goals: Awareness, Traffic, Engagement, Leads, App promotion and Sales.
• Sales can aim at purchases on a website, app, Messenger or WhatsApp.
• Meta prints no single minimum budget. It varies by country and goal, and Ads Manager alerts you if yours is too low.
• With a cost-per-result goal, the daily budget should be at least 5 times that goal.
• Keep it simple: point the ad at your ordering link and start small.