How long can a WhatsApp template message be (body, header and footer)?
Updated 14 October 2026
The body can be up to 1,024 characters. Header text and footer are 60 characters each, and button labels 25. Only the body is required.
- Body: maximum 1,024 characters.
- Header text and footer: 60 characters each.
- Buttons: labels up to 25 characters, up to 10 buttons in total, with at most two URL buttons, one phone button and one copy-code button.
- Desktop caution: four or more buttons, or a quick reply mixed with another type, cannot be viewed on WhatsApp desktop.
- Keep order updates short: name, order number, status, one link.
Templates written and submitted for you
Menuthere submits the WhatsApp templates its automatic order messages need to Meta for you, so you do not write them to fit the limits.
Next questions
Sources (1)
- Body: maximum of 1024 characters. Header text: maximum 60 characters., Meta for Developers (WhatsApp Business Platform), read 14 October 2026
