What is the minimum budget for Facebook and Instagram ads?
Updated 14 October 2026
Meta prints no single minimum; it varies by country, goal and settings. Most advertisers charged for impressions should allocate at least US$1 a day per ad set.
- What it depends on: business vertical, budget type, buying type, bid strategy, optimisation, currency and schedule.
- Too low? Ads Manager shows an alert.
- Cost-per-result goal: the daily budget should be at least 5 times the goal, for example US$25 for a US$5 cap.
- Start small, send people to your ordering link and watch the orders.
Give your ad somewhere to land
Your Menuthere ordering link lets people order in a few taps with no commission, and you can post offers and coupons for the ad to promote.
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Sources (1)
- Meta: minimum budgets depend on business vertical, budget type,, Meta Business Help Centre, read 14 October 2026