Pizza online ordering system for independent pizza shops

A pizza online ordering system lets customers build their pizza on your own website: size, crust, sauce, toppings and the extra ranch. The order rings in your kitchen and prints a ticket, and the money goes to your own Stripe account, with no 15% to 30% delivery-app commission. Menuthere's Free plan takes 50 orders a month at 0% commission. Lite, at $17 a month, adds unlimited orders, card payments, pricing by distance and coupons.

Create your free ordering pageBook a demo (opens in a new tab)

Build your pizza menu: the setup sheet

This is how a typical independent pizzeria sets up a 12", 14" and 18" menu. Everything here is on the Free plan.

Already on paper or on GloriaFood? Import a photo or PDF of your menu, or import straight from GloriaFood. Check the result before you go live. See our GloriaFood alternative page.

The two limits, and how pizzerias work around them

1. No half-and-half picture builder. Customers can't tap a pizza diagram to put pepperoni on the left half only. Most shops add a required group called "Second half" with the same toppings list, plus a "Same as first half" option. It works, and the ticket reads clearly, but it isn't the split-pizza image the big chains show.

2. A topping costs the same on every size. Pepperoni at +$2 is +$2 on a 12" and on an 18". If your toppings cost more on a large, you have two choices:

Specialty pizzas don't hit this limit, because their toppings are in the price of each size.

Friday night, 6:30 to 8:30 PM

The rush is where an ordering system earns its keep or loses you money. Here's how to run it.

• Nothing gets missed. A new order rings on the Menuthere partner app, on Android, iPhone or the Windows counter app, until someone presses Accept. A browser tab alone doesn't ring, so keep the app open at the make line.
• Hands full? Auto-accept with a 30-second to 2-minute delay accepts the order if nobody does. Pair it with automatic printing so the ticket comes out on its own. Keep the dashboard open on the device the printer is attached to.
• Separate tickets. The kitchen ticket shows sizes, crusts, toppings and notes with no prices. The bill prints as a separate job, so it can go to the counter printer.
• Honest times. Set the average time customers see at checkout, such as 45 minutes for delivery and 20 for pickup. Menuthere shows what you type; raise it when you're slammed.
• Out of dough for deep dish? Switch off the deep-dish size, or the whole item, in one tap. It comes back when you switch it on.
• Too much at once? There's no automatic order cap. Switch off the slow items, or close the store for a while with the Open/Closed button. Customers can still see the menu.
• Big game day. On Lite, take pre-orders for a set time, such as "Sunday 4:00 to 4:30 PM", days ahead. Bookings due within the hour sit at the top of the Prebookings list.

Delivery: zones, miles and who drives

Distances in Menuthere are set in kilometers. If you think in miles, 3 miles is about 4.8 km and 5 miles about 8 km. To set fair fees, try the delivery fee calculator and read flat fee or per-distance. More on couriers: Uber Direct without Uber Eats.

Deals that work for pizza

Coupons can be limited by weekday, minimum order, order type and number of uses, but not by time of day. For a lunch special, use a timed menu item instead.

What it costs: a worked US example

A busy independent shop takes 600 delivery orders a month at $30 on average, which is $18,000. Here's the monthly cost of each channel.

App rates are each platform's published delivery commission and exclude any extra fees; Grubhub publishes its own range on our Grubhub commission page. Card fees are Stripe's standard US price, from your own Stripe account. With your own ordering you also carry the delivery: your drivers' pay, or an Uber Direct fee you pass to the customer at checkout. Run your own numbers, and check our DoorDash and Uber Eats pages. Outside the US, see Uber Eats in Canada or DoorDash in Australia.

Most shops keep the apps for new customers and move regulars to their own link: a flyer in every box, the link on Google, and a coupon for the second order.

Not a fit if

• You need half-and-half as a picture, or topping prices that change by size on one item. Use the workarounds above, or choose a pizza-specific system.
• Your POS must receive web orders by itself. Menuthere has no ready-made link to Toast, Square, Clover or other US POS systems. Orders arrive in the Menuthere dashboard and print from there. A POS add-on ($10 a month) rings up walk-ins, but it doesn't connect to a card terminal.
• You want tips at checkout for drivers. Menuthere doesn't collect tips at checkout.
• You need "sales tax" wording on the bill. Menuthere applies one tax rate per store and labels it GST or VAT.
• You want orders from several apps merged into one tablet. Menuthere handles your own channel; it doesn't pull in DoorDash or Uber Eats orders.

UK pizza shop? See our online pizza ordering system for UK pizza shops. Want your own app in the stores? See the pizza ordering app on the Branded App plan, $99 a month. Comparing systems? Read Slice alternatives, DoorDash online ordering alternatives or the best online ordering systems in the US.

Set up pizza online ordering

1. Create your store. Find your pizzeria on Google to fill in your name, address and photos.
2. Import your menu. Upload a photo or PDF, or import from GloriaFood, then check each item.
3. Build the pizzas. Add sizes, then required crust and sauce groups, and a toppings group with a limit.
4. Set delivery. Pin your shop on the map, set your radius or zones in km, the fee and a minimum order.
5. Connect Stripe (Lite). Customers pay by card, Apple Pay or Google Pay, into your own Stripe account.
6. Get the partner app. Install it at the make line so orders ring, and set up ticket printing.
7. Test on a slow night. Order a build-your-own pizza for delivery and check the ticket, the fee and the payment.

Your own pizza ordering, 0% commission, $0 to start.

Create your free ordering pageBook a demo (opens in a new tab)