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Free WhatsApp ordering
The free route is the WhatsApp Business app plus a free menu link. Menuthere Free adds an ordering website and 50 orders a month. Automatic ordering ("Hi", then Order Now) is Pro, plus Meta's message fees.
Free plan: 50 orders a month, 0% commission on every plan.
Not on Google? Create it manually
The short answer
The WhatsApp Business app is free to download and use. A customer messages you, you read the order, confirm it and agree payment in the chat. That works well for a few orders a day.
A free menu link turns those chats into complete orders. Menuthere Free gives you an ordering website, QR codes, a dashboard and a partner app that rings until you accept an order. It includes 50 orders a month and 0% commission. Customers can chat with you on WhatsApp, and a copy of each order can go to your number.
What is not free is automatic WhatsApp ordering. A customer sends "Hi", gets an Order Now button and receives status updates in the chat. It runs on the WhatsApp Business API. On Menuthere that is Pro, $39 a month. Meta also charges a fee per message, billed to your own WhatsApp account. Menuthere takes no cut of it.
Cost by route
Four ways to take orders on WhatsApp, in order of cost. Each row shows what you pay, what you get and the catch.
| Route | What you pay | What you get | The catch |
|---|---|---|---|
| WhatsApp Business app and catalog | $0 | A business profile, a catalog with a cart, up to 50 quick replies, greeting and away messages, up to 20 labels, broadcast lists of up to 256 contacts who saved your number. | It is manual. You reply to and total every order yourself. One phone plus up to four linked devices, and no dashboard. |
| A free link or form tool | $0 on their free plans | A menu or order page where the order arrives as a WhatsApp message. See the comparison below. | Caps such as 50 saved orders or 30 menu items. Card payments or automation sit on paid plans. |
| Menuthere Free | $0 | An ordering website on a Menuthere link, QR codes, takeaway, delivery and dine-in, a dashboard, a partner app, and a WhatsApp chat button. 50 orders a month. | After 50 orders the menu turns view-only until the 1st, or until you upgrade. A "Ordering by Menuthere" badge shows. No automatic WhatsApp messages. Online card and UPI payments start on Lite. |
| Automatic ordering on the WhatsApp Business API | Menuthere Pro, $39 a month, plus Meta's per-message fees on your own account | Customers send "Hi", get an Order Now button, order on your menu already signed in, and get updates in the chat. | A real monthly cost, and Meta's fees grow with the number of messages. |
Lite ($9 a month) sits between rows three and four. It gives unlimited orders, your own domain and online card and UPI payments on your own gateway. It does not include WhatsApp API ordering, so the "Hi" route needs Pro.
Route 1
This is the free way, and it is a fair place to start. Here is how it works and where it gets heavy.
You create a business profile with your name, hours, address and category. You add a catalog. Each item needs a unique title, an image and a country of origin, and prices show only in certain countries. Customers add items to a cart and send it to you as a message. You confirm the order in the chat.
A short link and a QR code for your chat, which does not expire unless you reset it or delete the account. Quick replies, greeting and away messages, and labels. To make the QR code, see how to make a WhatsApp QR code for your restaurant.
One registered number, which must be a mobile or landline you own. Up to four linked devices plus one phone. The same number cannot sit on the app and the API at once, except on the coexistence route in the Meta section. WhatsApp lists no size or add-on field for a catalog item, and it does not state a maximum number of catalog items.
Customers can pay a business inside WhatsApp only in India, Brazil, Mexico and Indonesia. Elsewhere you agree payment in the chat with cash, a bank transfer or a payment link. It gets heavy when the chat fills faster than you can total orders. That is the time to add a menu link.
Route 2
A WhatsApp order form is a page where the customer picks items and the order lands in WhatsApp. Free form tools such as WhatsForm do this, and so do free store builders. You get a message for each order. You do not get a menu with stock, sizes and a dashboard. If you search for a free WhatsApp online store, this is the group you find.
Menuthere Free is the same idea with the rest attached. The customer opens your menu link in the phone's browser, with no app to install. They pick sizes and add-ons, choose takeaway, delivery or dine-in, and place the order. It appears in your dashboard and rings on the partner app until you accept it. Customers can chat with you on WhatsApp, and a copy of each order can go to your number.
Where it stops. The free plan has 50 orders a month. Walk-in POS sales and cancelled orders do not count. A "Ordering by Menuthere" badge shows on your menu. Payments on Free are cash, pay on pickup, your own payment link or bank details. Online card and UPI payments start on Lite, through your own Stripe account where Stripe opens accounts, or Razorpay and Easebuzz in India.
To set it up: find your restaurant on Google or add it by hand. Import the menu from a photo, PDF, Instagram or Google link. Choose takeaway, delivery and dine-in. Then share the link on WhatsApp, Instagram and your Google listing, and print the QR code. For the wa.me link itself, see WhatsApp order link.
Route 3
What Pro does. It connects the WhatsApp Business API on your own number. A customer sends "Hi" and gets an Order Now button that opens your menu already signed in. After that come automatic order-status updates, broadcasts and comeback messages, your own WhatsApp bot and a missed-order alert to you. Menuthere submits the WhatsApp message templates these automations need to Meta for you. The product is explained on the WhatsApp ordering page.
You get two bills. Menuthere charges $39 a month for Pro and 0% commission. Meta charges a fee per delivered message, billed to your own WhatsApp account, and Menuthere takes no cut. Payment gateway fees, where you use one, go to the gateway.
How Meta charges from 1 October 2026. Each business number has one shared free tier of 1,000 delivered service messages a month. Unused messages do not roll over. After that, service messages are charged at the utility rate of the customer's country. Utility templates sent inside an open 24-hour window are now charged too, and marketing templates always were. A message your customer sends to you is never charged. Chats opened from a click-to-WhatsApp ad stay free for up to 7 days. Read more in what changed in WhatsApp pricing on 1 October 2026.
You need a payment method on the WhatsApp account. Without one, Meta delivers service messages only within the free tier and then stops delivering them. In India, Meta offers prepaid billing with UPI top-ups. See what happens if you have no payment method.
Already run your number on the Business app? Menuthere lets you link the number you already run on the WhatsApp Business app, where Meta offers that route. Meta's rule is that a number is otherwise on the app or on the API. On the coexistence route you keep the app, but broadcast lists become read-only. See can I use the same number on the app and the API.
To work out what one order costs, use the WhatsApp cost calculator. This page gives Meta's list rates and does not guess your message count.
Compared
Each row shows the free plan, its limit and the first paid step. Menuthere sits in the same columns as the others, with its cap and badge.
| Option | Free plan | Limit or catch | Paid step | Source |
|---|---|---|---|---|
| WhatsApp Business app | Free to download and use | Manual: you reply to and total each order. One number, four linked devices plus a phone, and no dashboard. | Optional extras: Meta Verified, business broadcasts and ads. | WhatsApp Help Center |
| Menuthere Free | $0, 50 orders a month, 0% commission | View-only after 50 until the 1st. "Ordering by Menuthere" badge. Cash, pickup, your own payment link or bank details. No automatic WhatsApp messages. | Lite $9 a month: unlimited orders, own domain, online payments. Pro $39 a month: WhatsApp API ordering, plus Meta's fees. | Menuthere pricing |
| Take App (Basic) | Free, 50 orders a month saved, unlimited products | After 50, orders still arrive on WhatsApp but are not saved. Card payments, automated messages, custom domain and logo removal need Business. | Business $50 a month (first month $1). Includes 1,000 automated WhatsApp messages, then $0.05 each. | Take App pricing |
| Quickzu (Free) | $0: 1 location, 10 categories, 100 products, variants, custom domain | No payment gateway on the free plan. A general shop builder, not food only. | $5 a month or $50 a year. | Quickzu |
| WhatsApp Menus (Lite) | $0: menu creation tool, unlimited views, 30 menu items | 30-item cap. Community support only. | Pro $19 a month (unlimited orders). | WhatsApp Menus |
| OlaClick | Free plan of 10 orders a month. Its English page says "free without comissions" and lists no limit. | Mostly Latin America. Order caps on paid plans (75 and 400 a month). | Advanced US$9.90 a month on a 12-month plan, 75 orders. | OlaClick, pricing |
| WhatsForm (order form template) | "Free forever plan": 100 responses a month, 2 forms. | A form that sends each answer to WhatsApp. No menu, stock or dashboard. | Lite $9 a month billed yearly ($12 monthly): 1,000 responses, 10 forms. | WhatsForm, pricing |
Facts checked 26 September to 1 October 2026 from each company's pages. Prices and plans change, so check the source link before you decide. Best for: the Business app suits a few orders a day; Take App and Quickzu suit general shops; OlaClick suits Latin American markets; Menuthere suits a restaurant that wants a menu, dashboard and partner app.
Which route fits
Move up a route only when the one you use stops working. Lite and Pro have a 7-day free trial. Free has none.
Stay on the WhatsApp Business app. It costs nothing, and it is enough while you can total every order by hand.
Use Menuthere Free. You get an ordering website, QR codes and a partner app, with 50 orders a month and 0% commission. Start by finding your restaurant on Google above.
Lite is $9 a month. It removes the order cap and the badge, and adds your own domain and online payments on your own gateway. See pricing.
Pro is $39 a month, plus Meta's per-message fees on your own number. Lite and Pro have a 7-day free trial. Check the per-order cost in the WhatsApp cost calculator.
Questions owners ask
Find your restaurant on Google and get your menu, ordering website and QR codes. The free plan has 50 orders a month and 0% commission.
Meta
Tech Provider
Official Meta Tech Provider
Menuthere is an official Meta Tech Provider. Your WhatsApp ordering, broadcasts and live order updates run on Meta's own WhatsApp Business Platform, the same one global brands rely on.
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