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Online ordering system · UAE
Your own ordering website, table QR ordering and WhatsApp ordering in AED, with 0% commission and a free plan. See what the delivery apps charge in the UAE, and what a direct order costs.
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The short answer
An online ordering system lets a UAE restaurant take orders on its own website, table QR codes and WhatsApp number, as well as on talabat, noon Food, Deliveroo or Keeta. The apps take a commission on each order they send. Menuthere takes 0% on every plan. A customer who pays by card costs you the card fee, and a customer who pays cash costs you nothing.
Check five things in any system you look at: prices that show VAT, your tax number (TRN) on the bill, an Arabic menu, card payments that work in the UAE, and delivery areas across emirates. The sections below cover each one.
What the apps take
Only noon Food publishes a rate. Each row says whether the figure is published, reported or approximate. Your own contract sets your rate.
| App | Commission | Basis | Worth knowing |
|---|---|---|---|
| noon Food | 25% on delivery, 0% on pickup | Published by noon. Partner page read on 25 September 2026, plus a 7 March 2026 archive. | The March 2026 page also listed a 2% payment gateway fee on every order. The current page does not mention it, so check your agreement. Payouts every two weeks. See noon Food UAE. |
| talabat | Not published. Reported 15% to 25%. | Reported by Communicate Online on 26 November 2025. talabat's IPO prospectus says the rate is set per restaurant in the contract. | Software-vendor guides put independents higher, at about 25% to 30% (Horex, 23 April 2026). The prospectus says commissions include VAT, and fees may include registration and a monthly subscription, amounts not public. See talabat UAE. |
| Deliveroo | Not published. About 25% to 35%. | Approximate, from software-vendor guides (Deliverect, Horex and Online eMenu, September 2025 to July 2026). | A one-time onboarding fee, amount not published. From 1 February 2026 a monthly platform fee for every restaurant, amount not published. Payouts weekly. See Deliveroo UAE. |
| Keeta | Not published. | No figure found. Keeta launched in Dubai on 27 September 2025, and the press reported that its UAE rate is not public. | See leaving Keeta for how to run your own channel beside it. |
Illustrative sum: 300 delivery orders a month at AED 60 is AED 18,000 of food. At noon's published 25%, commission is AED 4,500 a month, or AED 4,860 if the 2% gateway fee still applies. The same AED 18,000 paid by card on your own site at Stripe UAE's 2.9% + AED 1.00 costs AED 822, and cash orders cost no fee. A direct order still has delivery and staff costs, and the sum assumes every order is paid by card. We found no commission cap in the UAE. Figures as recorded between 25 September and 1 October 2026. More on each app: talabat, noon Food, Deliveroo.
The honest part
Zero commission does not mean zero cost. Here is every cost on a direct order, with the card fee included.
0% on every plan, no per-order fee, month to month. Free has 50 orders a month. Lite is $9 (about AED 33) and Pro is $39 (about AED 143) a month, both with a 7-day free trial. A single noon Food delivery order of AED 60 carries AED 15 of commission at its published 25%. See pricing.
Stripe opens accounts in the UAE. Connect your own Stripe account from Lite and customers pay on Stripe's hosted payment page, with the money going to you. Stripe's list price is 2.9% + AED 1.00 on a domestic card, plus 1% for international cards and 1% if currency conversion is needed. A dispute costs AED 60. Stripe lists no set-up or monthly fee.
Checkout offers Cash on delivery for delivery orders and Pay at store for pickup. The free plan has no online card payments, so its customers pay cash, at pickup, or through your own payment link or bank details. No card fee applies.
Telr, Tap, Network International, Checkout.com and PayTabs are not integrated. Without Stripe, customers pay cash at the door or at pickup. Menuthere asks owners who lack Stripe which gateway to build next. Stripe decides which wallets show on its payment page, so we promise none. We make no promise about Tabby, Tamara or Noon Pay.
Set up for the UAE
The UAE parts of the dashboard: currency and VAT, Arabic, delivery areas, WhatsApp and tables.
Set AED as your currency and your tax rate. For a UAE store the dashboard calls it VAT, lets you enter your tax registration number (TRN) and prints it on the bill. Mark an item Tax Inclusive when its menu price already includes VAT. UAE law says an advertised price must include the tax, at a 5% standard rate. You set the VAT rate and your TRN. Menuthere does not file VAT for you.
Customers send Hi to your own number, get an Order Now button that opens your menu already signed in, and get order updates in the chat. Meta bills its fee to your own WhatsApp account and Menuthere takes no cut. From 1 October 2026 Meta's UAE rates are AED 0.2115 per marketing message and AED 0.0576 per utility or service message. On Pro, Menuthere submits the templates it needs to Meta for you. See how UAE restaurants take orders on WhatsApp and the cost calculator.
The menu has a language switcher. On Lite, Menuthere translates your menu for you and Arabic is one of the languages. The storefront's own buttons appear in Arabic when a customer picks it. You can also type your own Arabic name under an English dish name. It shows on a second line and wins over the translation. Bills and kitchen tickets can print their labels in Arabic. The page layout stays left to right, and Arabic text reads right to left within its line.
On Lite, draw your delivery areas on a map and set fees by distance and rules. On Pro, use your own riders with the riders app and live tracking. Menuthere does not dispatch couriers in the UAE, so book one separately if you need it.
Dine-in QR codes work on any plan. A dashboard setting can check the diner is at the restaurant before a table order goes through, and a second order from the same table joins the open bill. The menu opens in the phone's browser, so diners need no app. Table slot booking and pre-orders are on Lite. See table ordering.
A partner app for Android and iPhone rings until an order is accepted. Auto-accept, unlimited staff logins, sizes, variants and add-ons are on every plan. Import your menu from a photo, PDF, Instagram or Google link.
The other options
Prices are the ones each vendor publishes for the UAE. Several want a yearly payment. Where a vendor does not publish a figure, the table says so.
| System | What it is | Price in the UAE | Commission |
|---|---|---|---|
| Menuthere | Ordering website, table QR ordering, WhatsApp ordering on Pro, and a basic POS as an add-on. | Free (50 orders a month). Lite $9 (about AED 33) a month. Pro $39 (about AED 143) a month. | 0% on every plan. Cards on your own Stripe account. |
| ordable/ | Branded ordering website and app, QR menu with table ordering, and a cloud POS. | AED 3,000 (Basic) or AED 5,000 (Advanced) a year. No free plan. | None on any package, per ordable/. |
| Foodics | A POS with Foodics Online: ordering website, app and QR menu. | Basic AED 375 a month with the web store as an add-on. Advanced AED 556 a month with the web store included. Billed annually. | 0%. Foodics calls Foodics Online commission-free. |
| Petpooja | A POS that also takes delivery-app orders. Website and QR ordering are add-ons. | From AED 1,500 a year per outlet, exact quote on a demo call. The website and Digital QR Menu are in Growth and Scale only. | 0% on its website orders, per Petpooja. |
| Syrve | A POS and restaurant management system with website, QR and delivery orders. | AED 250 (Start), AED 350 or AED 450 a month per till, excluding VAT. Six-month minimum in its terms. | None on the per-till plans. |
| qlub | QR ordering and payment at the table. | Not published. You book a demo. | Not published. |
| Sapaad | A POS with the Sapaad.Online ordering add-on. | POS by custom quote. Sapaad.Online is $29.99 a month on top. | 0% on direct orders, per Sapaad. |
Who suits whom: Menuthere suits an independent restaurant or a small group that wants an ordering page of its own that is free to start. A POS suite suits a restaurant that needs tills, stock and delivery-app orders on one screen. Menuthere's own POS is a basic add-on, and it connects to Petpooja only. Vendor prices checked on 26 and 27 September 2026. See the full ranking of UAE systems.
Direct and apps together
You do not have to leave an app to start. Dubai's guidelines of 2 September 2025 require 30 days' notice of term changes and monthly itemised statements and make marketing fees optional, and the Q&A on them says a restaurant may not be penalised for listing on several platforms. UAE Ministerial Decision 32 of 2026, dated 11 February 2026, limits exclusive deals to 12 months and 10% of an app's restaurants. Your contract is what binds you, so read it. This is not legal advice.
Menuthere runs beside the apps and does not replace them. Orders from the apps stay in each app's own tablet or portal, and your own orders arrive in Menuthere's dashboard and partner app.
How to start
Free is $0. Lite is $9 (about AED 33) a month and Pro is $39 (about AED 143) a month, each with a 7-day free trial. An extra outlet on Pro is $39 a month. Plans are priced in US dollars, and AED figures use the fixed rate of AED 3.6725 to US$1. Stripe and Meta charge their own fees.
Use the search at the top of this page, or import your menu from a photo, PDF, Instagram or Google link. Set AED as your currency and, if you charge VAT, your tax rate and TRN.
Tables, takeaway and delivery all work on the free plan. Print the QR codes for tables, bills and the shop window, and add the link to your Google Business Profile and Instagram.
Connect your own Stripe account from Lite. Stripe opens accounts in the UAE. Until then, or as well, keep cash on delivery and pay at store.
Move up when direct orders justify it. Pro adds WhatsApp ordering on your own number, loyalty points and your own riders app with live tracking.
Questions owners ask
Start on the free plan, share your link and QR code, and see how many orders come in directly.
Meta
Tech Provider
Official Meta Tech Provider
Menuthere is an official Meta Tech Provider. Your WhatsApp ordering, broadcasts and live order updates run on Meta's own WhatsApp Business Platform, the same one global brands rely on.
Sales by day, hour and dish — counted from the orders you already take.
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Every order lands on your dashboard, your phone and your kitchen printer at once.
Assign an order to your own rider; your customer follows it on a live link.
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