How to start a coffee shop in the US (2026 guide)
Updated October 20, 2026
To start a coffee shop in the US, decide on your format (café, kiosk, drive-thru or cart), write a plan and budget, form your business and get an EIN, find a site that allows food service, have your build-out plans approved by the health department, then get your food permit, equipment and staff in place. Demand is steady: in the National Coffee Association's fall 2026 survey, 66% of American adults had coffee the day before, and 48% had a specialty coffee, a record. Your margins depend on keeping drink costs low and serving the morning rush fast.
In short
- Demand (NCA, September 2026): 66% of US adults drink coffee on a given day; 48% had specialty coffee in the past day; 38% of past-day drinkers had coffee made away from home, the highest since January 2020.
- Your cost per cup is small; your rent and labor aren't. At September 2026 average retail prices, the coffee in a 12-oz drip costs about $0.41 and a latte's coffee and milk about $0.69.
- Permits: a food permit from your city or county health department, after plan review of your build-out. Most rules follow the FDA Food Code.
- The rush decides your income. Order-ahead for pickup lets regulars skip the line.
Not legal advice. Permit and zoning rules are local. Check with your city and county health department. Figures were read on the sources' own pages on October 20, 2026.
Step 1: Pick a format that fits your budget
The format decides your rent, build-out and how many cups you can sell an hour.
| Format | What it suits | Watch out for |
|---|---|---|
| Sit-down café | Neighborhood regulars, food and drinks, laptops | Highest rent and build-out; seats turn slowly |
| Grab-and-go counter or kiosk | Offices, transit, hospital lobbies | Small menu; you depend on foot traffic |
| Drive-thru | Commuters, suburbs | Site needs lane space and zoning approval |
| Coffee cart or truck | Events, markets, testing a concept | Mobile food permit and commissary rules; see our food truck guide |
If you want to start small, a cart or a pop-up at a market lets you test your drinks and prices before you sign a lease.
Step 2: Write your plan and budget
Count your costs before you commit. Your plan should cover your format, location, menu and prices, start-up costs, monthly costs and how many drinks a day you need to sell to break even.
Use our free coffee shop business plan template and the restaurant startup cost calculator. The SBA's 10 steps (market research, plan, funding, location, structure, name, registration, tax IDs, licenses and a business bank account) are a useful outline.
Step 3: Register the business and get tax IDs
Do the paperwork early, because landlords, suppliers and permit offices ask for your business details.
- Choose a structure, such as a sole proprietorship or an LLC.
- Get an EIN from the IRS online. The IRS says you never have to pay a fee for one.
- Register for sales tax with your state; drinks and food sold for here or to go are often taxable. See sales tax on restaurant food.
- Open a business bank account.
Step 4: Find a site and check it can serve food
Before you sign a lease, check that the space can legally become a food business and that the plumbing and power can be upgraded.
- Zoning and use. Ask the city whether a café is allowed at that address and whether a change of use needs approval or new parking.
- Plumbing. Espresso machines and dishwashing need water and drains in the right places. The FDA Food Code calls for at least one handwashing sink, a three-compartment sink for washing utensils (unless an alternative is approved), a service sink for mop water and at least one toilet.
- Power. Commercial espresso machines and grinders often need dedicated circuits.
- Accessibility. The ADA's Title III covers restaurants as public accommodations, so plan the counter, entrance and restroom with access in mind.
Step 5: Get your build-out plans approved
Most health departments want to approve your plans before construction. The Food Code's model rule says plans and specifications must be reviewed and approved before a food establishment is built, converted or remodeled, and that you apply for your permit at least 30 calendar days before you plan to open.
Permit fees often depend on your risk level and sales. In Austin, for example, a fixed food establishment permit runs from $309 to $927 a year depending on risk category and gross sales (fee schedule effective November 1, 2026). A coffee-only menu usually sits in a lower risk tier than a full kitchen, but the health department decides.
Step 6: Get your food permit and food safety basics
When the build-out passes inspection, the health department issues your permit. Before then:
- Certified food protection manager. Under the Food Code, the person in charge should be certified by passing an accredited exam, unless the health department treats your operation as low risk.
- Written employee illness policy. The 2026 Food Code, released September 17, 2026, adds a requirement for one, kept available on request.
- Cold milk at 41°F or below. That's the Food Code's cold-holding limit, and refrigerated ready-to-eat food made on site and kept more than 24 hours must be date-marked (up to 7 days at 41°F).
- Allergens. Milk, soy and tree nuts are three of the nine major food allergens the FDA lists, and they're everywhere in a café (dairy, soy milk, almond milk, nut syrups). Train staff to answer questions and avoid cross-contact.
Step 7: Choose equipment and coffee suppliers
Your espresso machine and grinder are the heart of the shop. Buy for the volume you expect at the morning peak, and budget for water filtration and a service plan.
Roasting your own? A café that sells mostly to its own customers is a retail food establishment, which the FDA exempts from food facility registration. Under FDA rules, a business counts as retail when its direct sales to consumers are worth more than its sales to all other buyers. If you start roasting beans and selling more of them wholesale to other cafés and stores than you sell direct, you may need to register with the FDA as a food facility.
Caffeine questions. The FDA says 400 mg a day, about two to three 12-ounce cups of coffee, is an amount not generally associated with negative effects for most adults. Staff should know which drinks are strongest.
Step 8: Hire and schedule staff
Coffee shops are labor-heavy around the morning rush. The BLS put the national median wage for fast food and counter workers, the group for staff who take orders and serve food and drinks at a counter, at $15.00 an hour in May 2025. Check your state and city minimum wage, which is often higher than the federal $7.25, and the tip rules if you'll use a tip jar or tip screen.
Every hire needs a Form I-9, which USCIS says every US employer must complete for each person it hires, and you must report new hires to your state.
Step 9: Set up ordering, payments and loyalty
A long line at 8 a.m. sends commuters elsewhere. Make it easy to order ahead:
- Order-ahead for pickup. Regulars order on the way and collect at the counter. Read how to set up online ordering for a café.
- QR codes on tables so seated customers can order a second drink without queuing. See QR code menus for cafés.
- A simple loyalty card for the daily regular. See loyalty programs for cafés.
How Menuthere helps. Menuthere's Free plan gives you an ordering page and QR codes with 0% commission and 50 orders a month, plus table ordering and allergen tags on every dish. Lite (US$17 a month) adds unlimited orders, scheduled pickup times and card payments through your own Stripe account. A digital loyalty card is on Pro (US$39 a month). See Menuthere for cafés or our coffee shop app page.
Let regulars order before they reach the counter. with 0% commission and free QR codes.
What does a cup of coffee cost you?
Here's the ingredient cost of two common drinks at the BLS U.S. city average retail prices for September 2026. Wholesale prices from roasters and dairies will differ, so redo this with your own invoices.
| Drink | Coffee | Milk | Ingredient cost | At this menu price | Ingredient cost % |
|---|---|---|---|---|---|
| 12-oz drip coffee (20 g ground coffee) | $0.41 | — | $0.41 | $3.25 | 12.6% |
| 12-oz latte (18 g double shot + 10 fl oz whole milk) | $0.37 | $0.32 | $0.69 | $5.50 | 12.5% |
Coffee: $9.332 a pound (ground roast, all sizes). Milk: $4.106 a gallon (whole). The gram amounts and menu prices are example assumptions. Cups, lids, sleeves, syrups and waste come on top.
Ingredient cost is the easy part. Rent, labor and the hours when nobody comes in decide whether you profit, which is why the morning rush and order-ahead matter so much. To price the rest of your menu, use the menu price calculator and our guide to food cost percentage.
How much does it cost to start a coffee shop?
It ranges from a few thousand dollars for a cart to six figures for a sit-down café with a full build-out. Build your own budget from these lines; the permit example is from Austin's fee schedule, and the rest are planning items to get real quotes for.
| Cost line | Notes |
|---|---|
| Lease deposit and first months' rent | Depends on your market; negotiate a rent-free build-out period if you can |
| Build-out (plumbing, electrical, counters, signage) | Plan review comes first |
| Espresso machine, grinders, brewers, water filtration | New or refurbished; ask about service contracts |
| Refrigeration, dishwasher or three-compartment sink | Required by your health department's rules |
| Health permit | Austin example: $309 to $927 a year by risk tier and sales |
| Opening stock: coffee, milk, cups, lids | At least two weeks' worth |
| Point of sale and online ordering | Card reader; ordering page from $0 |
| Insurance | General liability, property, workers' comp where required |
Add it all up in the free restaurant startup cost calculator.
Your coffee shop start-up checklist
- Format chosen and tested (pop-up or cart if you can)
- Business plan and budget
- LLC or other structure, EIN, state sales tax registration, bank account
- Site checked for zoning, plumbing and power
- Build-out plans approved by the health department
- Food permit; certified food protection manager; employee illness policy
- Equipment, water filtration and coffee supplier
- Staff hired; I-9s and new-hire reports done
- Insurance in place
- Card reader, QR codes and order-ahead page ready
Related guides
Planning a full sit-down or counter-service restaurant? Read our step-by-step guide on how to open a restaurant, with a 6-month timeline. You may also want to read how to start a juice bar and how to start a bakery business.
Frequently asked questions
How many Americans drink coffee every day?
The National Coffee Association's fall 2026 report found that 66% of American adults had coffee in the past day, steady with the levels seen since 2022. 48% had a specialty coffee in the past day, a record.
Do I need a permit to open a coffee shop?
Yes. You need a food permit from your city or county health department, which usually reviews your build-out plans first, plus a business license and sales tax registration where your state requires them. The FDA Food Code's model rule is to apply at least 30 days before opening.
Can I start a coffee shop from home?
Usually not for drinks served to the public. Cottage food laws mostly cover shelf-stable foods, and brewed coffee with milk needs a permitted kitchen. Some people start with a cart, a market stall or a shared commercial kitchen instead.
How much does a cup of coffee cost a coffee shop to make?
At September 2026 average US retail prices, the coffee in a 12-ounce drip costs about $0.41 and the coffee and milk in a 12-ounce latte about $0.69, before cups, lids and syrups. Your wholesale prices will be different.
Do I need to register with the FDA if I roast my own coffee?
Not if you mainly sell to your own customers. The FDA exempts retail food establishments, meaning businesses whose sales direct to consumers are worth more than their sales to other buyers. If wholesale becomes the bigger share, you may need to register as a food facility.
How do coffee shops take orders ahead?
With an ordering page customers open from a link or QR code. They choose a pickup time and pay ahead. Menuthere's ordering page and QR codes are free; scheduled pickup times and card payments are on the Lite plan.
Sources (14)
- National Coffee Association, NCA: Coffee tops beverage charts again, specialty coffee hits new high (15 Sep 2026, 2026 NCDT Fall Report; fieldwork 8–24 Jun 2026; 1,882 US adults): https://www.ncausa.org/newsroom/NCA-Coffee-tops-beverage-charts-again-specialty-coffee-hits-new-high (accessed 20 Oct 2026).
- BLS, Average Price Data, U.S. city average, September 2026: APU0000717311 Coffee, 100%, ground roast, all sizes, per lb $9.332; APU0000709112 Milk, fresh, whole, fortified, per gal $4.106 (api.bls.gov, accessed 20 Oct 2026).
- BLS, Occupational Employment and Wage Statistics, May 2025, 35-3023 Fast food and counter workers, national median hourly wage $15.00 (series OEUN000000000000035302308, api.bls.gov, accessed 20 Oct 2026).
- FDA, Food Code 2026: https://www.fda.gov/media/194741/download (accessed 20 Oct 2026): 2-102.12; 2-501.11; 3-501.16 (41°F); 3-501.17 (date marking, 7 days); 4-301.12; 5-203.11 to 5-203.13; 8-201.11; 8-302.11.
- FDA, The FDA Releases 2026 Food Code (17 Sep 2026): https://www.fda.gov/food/hfp-constituent-updates/fda-releases-2026-food-code (accessed 20 Oct 2026).
- FDA, Food Allergies (nine major allergens; sesame from 1 Jan 2023): https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/food-allergies (accessed 20 Oct 2026).
- 21 CFR 1.226(c)–(d) and 1.227 (retail food establishment definition), CFR 2025 edition via govinfo.gov (accessed 20 Oct 2026; ecfr.gov blocked our script).
- FDA, Spilling the Beans: How Much Caffeine Is Too Much? (content current 28 Aug 2024): https://www.fda.gov/consumers/consumer-updates/spilling-beans-how-much-caffeine-too-much (accessed 20 Oct 2026).
- Austin Public Health, Permit Fee Schedule ("effective November 1, 2026"): https://www.austintexas.gov/health/permit-fee-schedule (accessed 20 Oct 2026).
- ADA.gov, Title III: https://www.ada.gov/topics/title-iii/ (accessed 20 Oct 2026).
- SBA, 10 steps to start your business: https://www.sba.gov/business-guide/10-steps-start-your-business (accessed 20 Oct 2026 via search results quoting the page).
- IRS, Get an employer identification number (updated 16 Oct 2026): https://www.irs.gov/businesses/small-businesses-self-employed/get-an-employer-identification-number (accessed 20 Oct 2026).
- USCIS, I-9 (updated 3 Jun 2026): https://www.uscis.gov/i-9; DOL, Minimum wage: https://www.dol.gov/agencies/whd/minimum-wage (accessed 20 Oct 2026).
- ACF Office of Child Support Services, New Hire Reporting (report new hires to the state, within 20 days of hire at most; states may set shorter deadlines): https://acf.gov/css/employers/employer-responsibilities/new-hire-reporting (accessed 20 Oct 2026 via search results quoting the page).