Can I take food orders through Instagram Shop with checkout inside the app?
Updated 18 October 2026
Not with in-app checkout. Since September 2025, Shops on Facebook and Instagram send customers to the business's own website to pay. Link your own ordering page in your profile instead.
- Website checkout: customers are sent to your own website to pay.
- In-app checkout: discontinued by Meta.
- Link in profile: put your ordering link in your Instagram profile.
- Stories and posts: point them to the same link.
Your ordering link is the checkout
Customers pick dishes and pay on your Menuthere ordering page, with 0% commission. Put the link in your Instagram profile.
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Sources (1)
- Meta Business Help Centre guidance, Meta Business Help Centre, read 30 September 2026