Should I take orders on Instagram DMs or WhatsApp?
Updated 19 October 2026
WhatsApp is the better place for orders. Use Instagram to show your food and send people to your order link.
- On Instagram, a business can reply within a standard window, 24 hours for most customer actions.
- After someone messages from a click-to-message ad, that window can last up to 7 days.
- On WhatsApp customers already expect to message food businesses, and your chat stays one place.
- Put the same order link or WhatsApp link in your Instagram bio.
- Do not run two inboxes by hand. Pick one place where orders are taken.
One ordering link for Instagram and WhatsApp
Customers can order from the same Menuthere link whether they come from Instagram or WhatsApp, and every order lands in one dashboard.
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Sources (1)
- Messenger Platform policy, Meta for Developers, updated 28 Sep 2026