April 2027 food holidays and promotion ideas for restaurants

April 2027 has no federal holiday and no Easter (Easter was March 28), so it's a month of weekday business: the NCAA Final Four in Detroit on Saturday, April 3, and the men's title game on Monday, April 5; Passover from sundown on Wednesday, April 21; National Picnic Day on Friday, April 23; and Administrative Professionals Day on Wednesday, April 28. The Kentucky Oaks on Friday, April 30, starts Derby weekend. Office lunches, watch parties and catering are where the money is this month.

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April 2027 at a glance

The food days come from National Day Calendar, a private registry, so treat them as marketing hooks, not official holidays. April 2027 has no federal holidays.

Month-long observances

National Day Calendar's first page of April months lists no food month. Two sports streaks run through it instead: the end of the NCAA basketball tournaments (April 2–5) and the first weeks of the baseball season, which opened on March 25.

Which April dates are worth a promotion?

Final Four weekend, April 2–5

The women's Final Four is in Columbus, Ohio, on Friday, April 2, with the title game on Sunday, April 4. The men's Final Four is at Ford Field in Detroit on Saturday, April 3, with the championship on Monday, April 5. That's four game nights in a row. Sell a shareable bundle for each night and put a pickup window before tip-off. Ready line: "Final Four weekend: game-night bundles for 4, Friday to Monday. Order ahead for pickup."

Wednesday, April 28: Administrative Professionals Day

Offices order lunch for their admin teams, and they order by headcount. A boxed lunch with each person's name and allergens on the label is easier to sell than a buffet. Open orders three weeks ahead and close them two days before. See the worked example below. Ready line: "Thank your office team on Wed 4/28: boxed lunches from 6 people, delivered by noon."

Passover from Wednesday, April 21

Passover begins at sundown on Wednesday, April 21, 2027, and runs to April 29. Jewish delis and caterers take Seder dinner orders for the first night. Only describe food as kosher for Passover if it really is certified; otherwise sell what you are. Cinco de Mayo follows a week later: see the Cinco de Mayo menu templates to open its catering orders in April. Ready line: "Seder dinners for 4, 6 or 8: order by Monday, April 19, for pickup Wednesday, April 21."

Promo copy you can paste

Email to your own list (send from your email tool):

Pop-up banner on your menu: "Office boxed lunches for Admin Day, Wed 4/28: order 2 days ahead." Announcement bar (under 100 characters): "Final Four bundles Apr 2–5 · Admin Day boxed lunches Wed 4/28: order ahead" Social caption: "Four game nights, one plan: Final Four bundles for 4, Friday to Monday. Order at the link."

Under CAN-SPAM, a promo email needs an honest subject line, your valid postal address and a clear way to opt out, and you must honor opt-outs within 10 business days (FTC). If your customers order on WhatsApp, keep it for order updates: Meta does not deliver marketing template messages to US (+1) phone numbers, so in the US WhatsApp sends order updates (utility messages, about US$0.0034 each), not promotions. Use email for offers. More in WhatsApp ordering for US restaurants.

Worked example: boxed lunches for Administrative Professionals Day

These are example figures only. Use your own supplier prices.

At a 30% target cost, $6.20 ÷ 0.30 = $20.67, so a price of $19.50 puts cost at 31.8% and $21 at 29.5%. An office order of 14 boxes at $19.50 is $273. Eight office orders like that on April 28 are 112 boxes, $2,184 in sales against $694.40 of food and packaging. They also all want delivery between 11:30 and 12:30, so build the boxes the morning before you deliver and send them out in route order. Try other prices in the menu price calculator, and send big custom orders a quote with the catering quote maker.

Your April prep timeline

How to run April promotions in Menuthere

1. Put the bundles and boxed lunches online (Free). Add each dish with sizes (box for 1; bundle for 4), or upload a photo or PDF of your printed menu; AI reads the dishes and prices for you to check. Tag allergens on every dish (every plan); the allergen chart maker has the US list for your box labels. 0% commission on every plan.
2. Take office and Seder pre-orders (Lite, US$17 a month). Turn on Prebooking, choose Specific items and tick the boxed lunch and Seder dinners, and set the Earliest booking time to 2 days. Use Only made on for the days you'll make them. See dishes that need notice.
3. Take payment up front (Lite). Customers pay the full amount online by card through Stripe, into your own account. Sales tax shows as "Sales tax" at checkout.
4. Set a minimum order (Lite). A discount code can carry a minimum order value, dates and weekdays, but not a time of day; for a minimum office order without a discount, say it on the dish and in the description.
5. Announce it (Lite). Schedule a pop-up banner for each play and keep the announcement bar to one line. For posters, pick General offer in the festival poster maker.
6. Deliver office lunches with your own drivers (Pro, US$39 a month). The rider app runs on iOS and Android, and customers get a live tracking link. You assign each order with one tap. See the rider app and online ordering for catering.

There's no cap per delivery slot, so mark the boxed lunch out of stock when you've sold what you can build and deliver by noon (every plan). With a Branded App you can send app users a push notification. See pricing and pre-orders and table booking.

Pre-orders and table booking start on Lite, with a 7-day free trial (a card is needed to start; nothing is charged until the trial ends).

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More months: March · May · full restaurant marketing calendar.