What is Google's Universal Commerce Protocol and should my restaurant care?
By the Menuthere editorial team · Last updated
It is a way for ordering platforms to let customers order food inside Google. Google only invites platforms to join a waitlist so far, and says details are 'coming soon'.
- Google's page invites ordering platforms to join the waitlist. Onboarding details are 'coming soon'.
- Google says the merchant stays Merchant of Record and keeps the customer data and relationship.
- Google's Actions Center lists three food ordering types: Redirect, UCP and Offers.
- As a restaurant you cannot sign up yourself. It is for ordering platforms.
- For now, put your own ordering link on your Google Business Profile.
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Sources (3)
- Google Developers, Google Developers, read 30 September 2026
- Google Developers, Google Developers, read 30 September 2026
- Menuthere: solutions/online-ordering-system, Menuthere, read 20 October 2026