Do volume discounts on WhatsApp message prices help a small restaurant?
Updated 16 October 2026
No. Meta gives volume discounts only on utility and authentication messages, and the first tier runs to 25 million messages a month in India. A small restaurant pays the list rate.
- There are no volume tiers for marketing messages or service messages.
- Messages are counted per business portfolio and the tiers reset every month.
- In India, the utility list rate holds for the first 25,000,000 messages a month. The next tier is about 6% lower.
- Work out your cost from the list rate and the number of messages you really send.
See what your messages will cost
Menuthere sends your order updates on WhatsApp for you. Meta bills the per-message fee to your own account, and Menuthere takes no cut.
Next questions
Sources (1)
- Meta for Developers source, Meta for Developers, read 30 September 2026
