How long can a coupon code be in a WhatsApp offer message?
Updated 13 October 2026
Up to 20 characters. Meta raised the limit from 15 for coupon code templates on 3 December 2025.
- Limit: coupon code templates support codes up to 20 characters.
- What changed: the old limit was 15. Meta's changelog entry is dated 3 December 2025.
- Keep it short: a word and a number is easy for customers to type.
- Capital letters make the code easy to read.
Send offers from your own number
Menuthere's WhatsApp broadcasts and comeback messages carry your offer to customers from your own number, and you can run coupons and offers on your ordering page.
Next questions
Sources (1)
- WhatsApp Business Platform changelog, Meta for Developers, 13 October 2026