How do I send offers to customers on WhatsApp?
Updated 30 September 2026
Use a broadcast list in the Business app (up to 256 people who saved your number), or send a marketing template on the API to customers who opted in, at ₹0.8631 a message in India.
- Broadcast list: built into the Business app. Each list holds up to 256 contacts, and you can make as many lists as you like.
- Only people who saved your number receive a broadcast. Replies come back as separate private chats.
- API marketing template: reaches anyone who opted in, must be approved by WhatsApp first, and is charged per delivered message.
- An API offer costs, from 1 October 2026: ₹0.8631 in India, AED 0.2115 in the UAE, SAR 0.2159 in Saudi Arabia, US$0.0635 in the UK.
- Get customers' opt-in first. WhatsApp does not currently deliver marketing templates to phone numbers in the US.
Send offers customers can redeem when they order
Menuthere keeps your customer list and sends broadcasts from your own WhatsApp number. Coupons and offers on your ordering page let customers use the offer as they order.
Next questions
Sources (4)
- How to use broadcast lists, WhatsApp Help Center, read 30 September 2026
- Pricing on the WhatsApp Business Platform, Meta for Developers, updated 28 September 2026
- WhatsApp Business Messaging Policy, WhatsApp, last updated 23 September 2026
- Per-user marketing template message limits, Meta for Developers, updated 17 June 2026