How much do ads and promotions add on top of commission on Swiggy and Zomato?

Business Standard reports marketing and promotion fees of about 5–8% on top of commission, which push total costs to 25–35% or more.

• Zomato sells ad products billed per visit or as a share of ad-attributed order value.
• Guaranteed ROI is deducted from weekly payouts, Zomato's ads policy says.
• A Bengaluru hotels group alleged some ad charges were taken without clear consent.
• Read your payout statement line by line and ask the app to explain each ad charge.
• Own-link orders have no ad bill, since you pay no commission.