How do I set up cashback for my delivery?
By the Menuthere editorial team · Updated
Cashback returns a share of each order as balance the customer can spend on their next order — it is the loyalty model most owners pick because the reward is automatic and brings people back. Set a simple rule, promote it on your own ordering page, QR codes and WhatsApp, and track it in one place. With Menuthere, loyalty runs on the Pro plan at $39/month, with 0% commission on the orders it drives.
- Cashback gives back a set share of each order as balance; points add up to a reward, and a digital card is the buy-X-get-one-free stamp card.
- Keep the rule simple (for example, a fixed share back) so customers understand it at a glance.
- Promote it where customers already order — your page, QR codes, Google and WhatsApp — not only inside a marketplace.
- Run it on your own channel so the reward brings people back to your ordering page, not an app.
- On Menuthere, loyalty is part of the Pro plan ($39/month) and the orders it drives stay at 0% commission.
Reward repeat customers on your own channel
Menuthere's Pro plan includes a loyalty program so regulars earn and redeem on your own ordering page, and you can send offers straight to every customer's phone, as often as you like, no cost per message. 0% commission on every order.
What is the difference between cashback, points and a digital card?
They are three ways to reward repeat orders. Cashback returns a share of spend as balance; points add up until the customer earns a reward; a digital card is the buy-X-get-one-free stamp card in app form. Cashback is the simplest to explain and the reward is automatic, which is why many owners start there.
| Model | How it works | Best for |
|---|---|---|
| Cashback | A share of each order comes back as balance | Automatic, easy-to-explain rewards |
| Points | Orders earn points that add up to a reward | Tiered or longer-term programs |
| Digital card | Buy X, get one free (stamp card) | Single-product repeat (coffee, lunch) |
How do I actually set cashback up?
- 1
Pick the rule
Choose a fixed share of each order to return as balance, and keep it the same so it is easy to understand.
- 2
Turn it on
Enable loyalty in your ordering system (on Menuthere, the Pro plan) so balance is tracked automatically.
- 3
Promote it
Tell customers on your ordering page, QR codes, Google and WhatsApp that every order earns cashback.
- 4
Bring them back
Send offers to customers' phones at no cost per message so earned balance gets used.
Cashback or a digital card — which should I run?
If you sell one thing people buy often — coffee, a set lunch — a buy-X-get-one-free digital card is clear and motivating. If orders vary in size, cashback rewards every order proportionally and is simpler to explain. Many owners start with cashback and layer a card or points later. On Menuthere these run on the Pro plan, on your own channel, with 0% commission.
Who this is a good fit for
- Restaurants, cafés and cloud kitchens with regulars who order more than once a month.
- Owners who want repeat orders to land on their own page instead of a marketplace.
- Places ready for the Pro plan, where loyalty and automation live.
Who this is not for
- A brand-new place with no repeat base yet: build the ordering channel first, then add rewards once people come back.
Common follow-up questions
Which Menuthere plan has loyalty?
Loyalty is part of the Pro plan at $39/month, which also includes automation and your own channel. Lite and Pro come with a 7-day free trial. See pricing.
Does cashback cost me commission?
No. Menuthere is 0% commission on every order, including the repeat orders cashback drives. You pay your plan fee and your payment gateway's card fee, nothing per order.
How do customers find out they have cashback?
You tell them where they already order and send offers to their phone at no cost per message, so earned balance gets spent instead of forgotten.
Read next
Sources (2)
- Loyalty models for restaurants (points, cashback, digital card), Pigz, read 25 October 2026
- Menuthere pricing — loyalty on Pro, 0% commission, Menuthere, read 25 October 2026