Should I sign an exclusive deal with a delivery app for a lower commission?
By the Menuthere editorial team · Last updated
Read the terms first. A lower rate can come with a penalty if you list elsewhere. Ask for the exclusive terms in writing.
- A Zomato form in a CCI case showed 3.75% for exclusive listing against 7.5–15% otherwise.
- The same record describes a 12-month no-other-app model with 25% retrospective commission if breached.
- In the UAE, exclusives are exempt only if freely agreed, and last at most 12 months.
- A UAE platform that cuts commission for exclusivity must show evidence of savings on request.
- Never give up your own ordering link. Direct orders protect you if an app changes its terms.
Take direct orders with no exclusivity
Menuthere has no exclusivity and no contract. Your own ordering link has 0% commission and works alongside any app, so you take direct orders without signing anything away.
Next questions
Sources (2)
- CCI order, 4 April 2022, CCI (allegations and replies recorded), 4 April 2022
- UAE Ministerial Decision 32 of 2026, UAE Ministry of Economy and Tourism, 11 February 2026