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Pizzeria business plan template

A pizzeria plan is mostly a delivery and takeout plan, so this template counts orders a day and puts the drivers and the delivery costs in from the start. The example is a made-up 30-seat US pizzeria: pizza ovens, a hood with fire suppression, a dough mixer and prep fridges, two pizza makers, two at the counter and three delivery drivers, plus a monthly line for delivery-app commission. Swap in your own quotes, wages and order counts, and the template shows the money still to find, your monthly profit and the orders a day you need to break even, as a PDF to download.

Part of the free Restaurant business plan template.

Last updated 20 October 2026

Free
No sign-up to use it
Works on your phone

Write your plan

Fill in each section. The numbers add up as you type, and the plan stays saved on this device.

This is an example plan for a made-up business. Replace every section with your own, or .

Cover

Restaurant name

Your name and roleoptional

Town or cityoptional

Dateoptional

Phone or emailoptional

Currency

Colour

Summary

Write this last: what you will open, where, and what you are asking for.

The concept

Type of businessoptional

The idea

What you serve, how, and why people will choose you.

The menu

About the menu

How big it is, what it changes with, drinks, set menus.

Sample dishesoptional

Location

The site

Where it is, the size, who is around it, and why it suits you.

Seatsoptional

Target customers

Who will eat with you

Who they are, when they come, and what they want.

Competitors

Staffing

RolePeopleCost each a month

Cost each a month = pay plus anything you pay on top, such as employer taxes or pension.

Staff a month$19,000

Start-up costs

Your own money going inoptional

Total start-up costs$158,500

Still to findLoan or investment$103,500

Monthly running costs

Staff (from step 8)$19,000

Running costs a month$32,200

Sales forecast and break-even

Orders a day

Average order

Days open a month

Food and drink cost

% of sales

Use your own numbers, without sales tax. The food and drink cost is what the ingredients cost as a share of the price; the recipe cost calculator works it out per dish.

Sales a month$54,000

Food and drink cost$15,120

Running costs$32,200

Profit a month$6,680

Orders a day to break even63

Months to earn back start-up costs24

Business plan

Corner Slice Pizzeria

Tony Russo, owner

Brookdale

Summary

Corner Slice will be a 30-seat pizzeria selling New York-style pies and slices for dine-in, pickup and delivery, open from 11 am to 11 pm. Most orders will be takeout and delivery, with our own drivers covering a two-mile radius. We are putting in our own savings and ask for a loan for the ovens, hood and fit-out.

Figures are the owner's own estimates, without sales tax.Page 1 of 5

Page 1 of 5

Corner Slice Pizzeria · Business plan

The concept

Hand-stretched 18-inch pies and slices from dough fermented for 48 hours. Our own drivers deliver nearby, and customers order from our own page, with a lower price than on the delivery apps. The apps bring new customers from further away.

Type of businessPizzeria, 30 seats, dine-in, pickup and delivery

The menu

Eight pizzas in two sizes plus slices, wings, two salads, garlic knots and canned drinks. Lunch special: two slices and a drink.

Sample dishes

Price

Cheese pizza, 18 inch

$22

Pepperoni pizza, 18 inch

$25

Wings, 10 pieces

$15

Two slices and a drink

Location

A storefront on a corner with parking for drivers, inside a dense neighborhood of apartments and houses. The previous tenant was a sandwich shop, so the unit needs a new hood and gas line.

Seats30

Target customers

Families ordering for dinner, especially Friday to Sunday. Students and workers buying slices at lunch. Late-evening delivery orders from apartments within two miles.

Figures are the owner's own estimates, without sales tax.Page 2 of 5

Corner Slice Pizzeria · Business plan

Competitors

Chain pizza delivery store
They do well: Low prices, deals, fast delivery
How we are different: Better pizza, our own drivers, order direct

Sit-down Italian restaurant
They do well: Full menu, wine
How we are different: Faster, cheaper, slices at lunch

Frozen pizza at the supermarket
They do well: Cheapest option
How we are different: Fresh, hot and delivered

Staffing

Role

People

Each a month

A month

Pizza maker

$3,200

$6,400

Counter and phones

$2,400

$4,800

Delivery driver

$2,600

$7,800

Staff a month

$19,000

Figures are the owner's own estimates, without sales tax.Page 3 of 5

Corner Slice Pizzeria · Business plan

Start-up costs

Item

Cost

Pizza ovens

$30,000

Hood and fire suppression

$25,000

Dough mixer, prep tables, fridges

$20,000

Fit-out and furniture

$35,000

Lease deposit and legal fees

$10,000

Licenses and permits

$2,500

POS and online ordering set-up

$2,000

First stock and boxes

$5,000

Opening flyers and menus

$4,000

Money for the first three months

$25,000

Total start-up costs

$158,500

Our own money$55,000

Still to find (loan or investment)$103,500

Monthly running costs

Item

A month

Rent

$5,000

Gas, electricity and water

$1,800

Insurance incl. hired and non-owned auto

$600

Card fees and software

$900

Delivery-app commission

$2,000

Drivers' mileage

$1,300

Loan repayment

$1,600

Staff (see Staffing)

$19,000

Running costs a month

$32,200

Figures are the owner's own estimates, without sales tax.Page 4 of 5

Corner Slice Pizzeria · Business plan

Sales forecast

Orders a day75

Average order$24

Days open a month30

Sales a month$54,000

Food and drink cost (28% of sales)$15,120

Running costs a month$32,200

Profit a month$6,680

Sales a year$648,000

Profit a year$80,160

Sales a month = customers a day × average spend × days open. Profit is before tax and before the owner's own pay, unless it is in the running costs.

Break-even

Sales a month to cover all costs$44,722

Orders a day to break even63

Months to earn back the start-up costs24

Break-even sales = running costs ÷ (1 − food and drink cost %). Orders a day = break-even sales ÷ (average order × days open).

Figures are the owner's own estimates, without sales tax.Page 5 of 5

Check the costs behind each dish

The free recipe cost calculator works out what each portion costs, so your food cost and prices in the plan are your own.

Cost a recipe

How it works

1
Read the example
A plan for a made-up business of this kind is filled in, so you can see what goes in each section. Start a blank plan when you're ready.
2
Fill in your sections
Write about your idea, menu, site and customers. Add your staff, start-up costs and monthly costs; totals, profit and break-even add up as you type.
3
Download the PDF
Check each page in the preview and download one tidy A4 PDF with a cover. Your plan stays saved in this browser to come back to.

What to get right in a pizzeria plan

1
Cost your own drivers properly
Drivers who use their own cars cost more than their wage. The IRS business mileage rate is 76 cents a mile from 1 July to 31 December 2026; count the round trip of every delivery, and add the payroll taxes and the hired and non-owned auto insurance a bank will ask about.
2
Put app commission in the running costs
In the US, DoorDash charges 15%, 25% or 30% of each delivery order by plan, and Uber Eats 20%, 25% or 30%, or 15% if you deliver yourself. Estimate the sales you expect through the apps, multiply by the rate, and enter it as its own monthly line.
3
Plan the oven around Friday night
The deck or conveyor oven sets how many pies you can bake in your busiest hour. Work out the pizzas an hour your oven can bake, compare it with your Friday evening forecast, and buy for that peak rather than for a quiet Tuesday.

Questions owners ask

Answered, plainly.

The ovens and the hood with fire suppression are often the biggest lines after the fit-out. In the example, the start-up costs come to $158,500 including three months of running money. Add your own quotes in the restaurant startup cost calculator.

Count orders, not customers, since one order usually feeds several people. Estimate orders a day across dine-in, pickup and delivery, multiply by the average order and the days you open. The template then shows the orders a day you need to break even.

Many do both: own drivers for nearby orders, where the cost per delivery is lowest when drivers are busy, and the apps for reach. The own delivery cost calculator compares your own drivers with courier fees.

Weigh the dough ball, sauce, cheese and toppings for each size and cost them with the box. The food cost calculator for pizza restaurants opens with a pepperoni pizza already costed.

Checked against

IRS, Standard mileage rates (read 20 October 2026)
DoorDash for Merchants, pricing (US) (read 19 October 2026)
Uber Eats Merchants, pricing (US) (read 20 October 2026)

Take orders on WhatsApp from your own free page

Put your items on a Menuthere page. Customers pick, fill in their details and the order arrives on your WhatsApp. Free, with no commission.

Make my free order page

Pizzeria business plan template

Last updated 20 October 2026

Free

No sign-up to use it

Works on your phone

What to get right in a pizzeria plan

1
Cost your own drivers properly
Drivers who use their own cars cost more than their wage. The IRS business mileage rate is 76 cents a mile from 1 July to 31 December 2026; count the round trip of every delivery, and add the payroll taxes and the hired and non-owned auto insurance a bank will ask about.
2
Put app commission in the running costs
In the US, DoorDash charges 15%, 25% or 30% of each delivery order by plan, and Uber Eats 20%, 25% or 30%, or 15% if you deliver yourself. Estimate the sales you expect through the apps, multiply by the rate, and enter it as its own monthly line.
3
Plan the oven around Friday night
The deck or conveyor oven sets how many pies you can bake in your busiest hour. Work out the pizzas an hour your oven can bake, compare it with your Friday evening forecast, and buy for that peak rather than for a quiet Tuesday.

Pizzeria business plan template

Write your plan

How it works

Read the example

Fill in your sections

Download the PDF

What to get right in a pizzeria plan

Answered, plainly.

How much does it cost to open a pizzeria?

How do I forecast pizza sales?

Should a new pizzeria use its own drivers or the delivery apps?

How do I work out the cost of one pizza?

Take orders on WhatsApp from your own free page

Pizzeria business plan template

Write your plan

How it works

Read the example

Fill in your sections

Download the PDF

What to get right in a pizzeria plan

Answered, plainly.

How much does it cost to open a pizzeria?

How do I forecast pizza sales?

Should a new pizzeria use its own drivers or the delivery apps?

How do I work out the cost of one pizza?

Take orders on WhatsApp from your own free page