Do I still need a website if I have a Google Business Profile and Instagram?
Updated 6 October 2026
Yes, for ordering. Google's rules say the website field must be a page for your location, not a redirect or social-media page. Order links also lead to a web page, so you need your own.
- Google profile rules: give a website that represents your individual location. Do not use URLs that redirect people, including social-media pages.
- Order links: Google lets you add custom links that send customers to a web page where they can order. They show on Search and Maps.
- One ordering page: a profile and Instagram help people find you. You need one page of your own to send them to.
- Claim it: verify your Business Profile so your address, contact details and photos show in Maps.
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Next questions
- How do I get customers to order from my own website instead of delivery apps?
- Can I use my Instagram or Linktree page as the website on my Google profile?
- Can I add my own ordering website link to Google instead of Swiggy, Zomato or Uber Eats?
- Why does my Google listing show a delivery app instead of my own website?
Sources (3)
- Establish your business details with Google, Google, read 30 September 2026
- Guidelines for representing your business on Google, Google Business Profile Help, read 30 September 2026
- Add custom links to your Business Profile, Google, read 30 September 2026