Can I add a discount to my WhatsApp order confirmation message?
Updated 3 October 2026
Not without it becoming marketing. A plain order confirmation is a utility message. Add a discount or offer and Meta treats the whole template as marketing.
- Utility templates confirm, update or cancel an order using specific order details.
- They should not promote, recommend, upsell or include offers.
- A template with mixed content, such as an order update with a promo, is categorised as marketing.
- Send offers as their own marketing message to customers who agreed to receive them.
Keep order updates and offers separate
Menuthere sends automatic order updates as their own messages and sends offers as broadcasts, and it submits the WhatsApp templates it needs to Meta for you.
Next questions
Sources (1)
- Template categorization, Meta for Developers, read 2026-10-03
