How long can my restaurant's WhatsApp business description be?
Updated 6 October 2026
About can be 139 characters and Description 512. These are the business profile limits on the WhatsApp Business Platform (API).
- Address up to 256 characters and email up to 128.
- Up to 2 websites, 256 characters each, starting with http:// or https://.
- About cannot be empty. Links in About show as text and are not clickable.
- Put the key things first: what you sell, your area, opening hours, and your ordering link as one of the websites.
- The Business app's own screens may show these fields differently. These are the API limits.
Put an ordering link on your profile
Use your Menuthere ordering link as the profile website. It is a menu and ordering page made from a photo of your menu, with QR codes ready to print and 0% commission.
Next questions
Sources (1)
- Business profiles, Meta for Developers, read 6 October 2026
