What should a restaurant's WhatsApp messages say?
Updated 30 September 2026
Keep each message short and specific: what is confirmed, what happens next and how to reach you. Order updates are utility messages; anything with an offer is marketing.
- Order updates should only be about the order. Adding a promo code turns the message into marketing.
- A template cannot start or end with a variable like {{1}}, and each variable needs a sample value when you submit.
- In the Business app, a greeting message goes out at a customer's first message, and when they message again after 14 days of inactivity.
- Save the replies you type most as quick replies (up to 50), so you can answer in one tap.
Order messages that send themselves
Menuthere sends order-status updates to customers on WhatsApp automatically, from your own number, so you don't type confirmations and delivery notes one by one. It submits the templates these messages need to Meta for you.
Messages to copy
| When | Message | Counts as |
|---|---|---|
| Order accepted | Thank you! Your order {{1}} is confirmed. | Utility |
| Out for delivery | Your order {{1}} is on its way. | Utility |
| Ready to collect | Your order {{1}} is ready for pickup. | Utility |
| Feedback on one order | How was your order {{1}}? Tell us in one reply. | Utility |
| Thank-you offer | Thank you for your last order! Enjoy {{1}} off your next one this week. | Marketing |
| Cart reminder | You left items in your cart. We saved them for you. | Marketing |
Next questions
Sources (4)
- Template categorization, Meta for Developers, updated 15 September 2026
- Template review, Meta for Developers, updated 17 June 2026
- How to use greeting messages, WhatsApp Help Center, read 30 September 2026
- How to use quick replies, WhatsApp Help Center, read 30 September 2026