Are messages I send from the WhatsApp Business app free after I connect the API?
Updated 4 October 2026
Yes. Messages you send yourself from the Business app stay free. Messages sent through the Cloud API follow Cloud API pricing.
- By hand in the app: still free.
- Through the API: charged by Meta at the API's prices.
- Meta bills these charges to your own business account.
- Estimate the cost of your order updates before you switch them on.
Pay Meta directly, no cut for Menuthere
Meta bills its per-message fee to your own account, and Menuthere takes no cut of your orders or messages.
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Sources (1)
- Onboard WhatsApp Business app users, Meta for Developers, read 2026-10-04