Is the WhatsApp Business app free?

Yes. The WhatsApp Business app is free to download and use. You pay only for optional extras such as Meta Verified, business broadcasts and ads.

• Your profile, catalog, quick replies, greeting and away messages and labels come with the free app.
• Meta Verified, a paid subscription for a verified badge, starts at US$14.99 a month where it is offered.
• Business broadcasts to people who haven't saved your number are paid per delivered message, in limited countries.
• Ads that send people to a WhatsApp chat are paid. You set your own budget.
• The WhatsApp Business API is a separate product that charges per message. See what it costs.