How do I send a thank-you message after a customer dines?
Updated 30 September 2026
Type it in the chat while the 24-hour window is open. Later, on the API, it needs an approved template, and a general thank-you counts as a marketing message.
- Inside the 24-hour window, write freely. On the API, from 1 October 2026, each number gets 1,000 free replies a month, then pays utility rates.
- After 24 hours, the API allows only approved templates. Meta files a general thank-you under marketing: ₹0.8631 per delivered message in India.
- A thank-you with a discount is marketing too. Meta's own example is a thank-you for the last order with a percentage off the next one.
- A message about one specific order or visit that asks for feedback, with no promotion, can be approved as utility (₹0.115 in India).
- In the free Business app, save your thank-you as a quick reply. You can store up to 50.
Thank customers and bring them back
Menuthere can send review requests and broadcasts from your own WhatsApp number. Loyalty points give the customers you thank a reason to come back.
Next questions
Sources (4)
- Template categorization, Meta for Developers, updated 15 September 2026
- Pricing on the WhatsApp Business Platform, Meta for Developers, updated 28 September 2026
- WhatsApp Business Messaging Policy, WhatsApp, last updated 23 September 2026
- How to use quick replies, WhatsApp Help Center, read 30 September 2026
