Is the WhatsApp message price based on my country or my customer's?

Your customer's country. Meta charges by the country calling code of the person who receives the message, for example +91 or +971.

• Your restaurant's own country does not set the rate.
• The template category also matters. Marketing, utility and other types have different rates.
• You are charged when a template message is delivered.
• Meta bills the fee to your own WhatsApp account. Menuthere takes no cut.