Can I run a loyalty program on WhatsApp?

Yes. Keep each customer's points yourself or in software, and use WhatsApp to send rewards to customers who opted in. Reward offers are marketing messages.

• Mark your regulars with labels in the Business app (up to 20 labels), so you can find them quickly.
• Save your reward replies as quick replies (up to 50) to answer in one tap.
• A broadcast list sends a reward to up to 256 contacts, and only people who saved your number receive it.
• On the API a reward offer is a marketing template: ₹0.8631 per delivered message in India, AED 0.2115 in the UAE from 1 October 2026.
• Get opt-in first and stop for anyone who asks.