Can I run a loyalty program on WhatsApp?
Updated 30 September 2026
Yes. Keep each customer's points yourself or in software, and use WhatsApp to send rewards to customers who opted in. Reward offers are marketing messages.
- Mark your regulars with labels in the Business app (up to 20 labels), so you can find them quickly.
- Save your reward replies as quick replies (up to 50) to answer in one tap.
- A broadcast list sends a reward to up to 256 contacts, and only people who saved your number receive it.
- On the API a reward offer is a marketing template: ₹0.8631 per delivered message in India, AED 0.2115 in the UAE from 1 October 2026.
- Get opt-in first and stop for anyone who asks.
Run loyalty points without tracking by hand
Menuthere has loyalty points and buy X get Y built in, plus comeback messages on WhatsApp from your own number, so nobody has to track points by hand.
Next questions
Sources (4)
- How to use labels, WhatsApp Help Center, read 30 September 2026
- How to use quick replies, WhatsApp Help Center, read 30 September 2026
- How to use broadcast lists, WhatsApp Help Center, read 30 September 2026
- Pricing on the WhatsApp Business Platform, Meta for Developers, updated 28 September 2026
