How do cloud kitchens use WhatsApp ordering?

Cloud kitchens use WhatsApp as a direct ordering channel next to delivery apps: customers tap a link or scan a QR code to message the kitchen, which replies by hand on the Business app or automatically on the API.

• Link everywhere: put your WhatsApp link or QR code on packaging, menus and Instagram so customers can start a chat.
• Volume: the Business app is one phone plus up to 4 linked devices. The API is built for high volumes of chats.
• Bot for routine chats: on the API, a bot can send the menu when a customer says “Hi”, take the order and send status updates.
• Several brands: on the API, a new business portfolio can register 2 numbers. Verification, or a 2,000 messaging limit, raises that to 20.
• Keep the delivery apps: WhatsApp suits repeat customers. It is not a marketplace and does not find new ones.