What is Deliveroo's Value Score, and how does my price mark-up affect it?
By the Menuthere editorial team · Last updated
Deliveroo UK gives busy sites a monthly Value Score. It looks at price mark-up, rejections, order accuracy, rider wait, cancellations and rating. A site without a mark-up measure cannot score Good or Great.
- It applies to sites live 56+ days with 20+ orders a month, under the Value Programme effective 18 February 2024.
- Mark-up compares your top 20 Deliveroo items with the lowest of your takeaway, dine-in or collection prices.
- Repeated Action scores can bring suspension of at least 60 days, or offboarding with at least a month's warning.
- You can appeal the mark-up data or report a pricing update.
- Your own ordering link has no score, so you set prices yourself.
Set your own prices, with no score
On your own Menuthere ordering link you set every price yourself. There is no app score to protect, and no commission is taken on any order.
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Sources (1)
- Deliveroo partner policies, Deliveroo, last updated 14 July 2026