For Swedish restaurants and takeaways
An online ordering system lets customers order and pay on your own website, so you keep the order and the customer. Menuthere gives restaurants, takeaways and cafés in Sweden one menu for collection, delivery and table orders, with prices in Swedish krona and 0% commission on every plan.
Free plan: 50 orders a month and 0% commission. Paid plans from US$17 a month. Find your restaurant on Google to start.
Not on Google? Create it manually


What it does
It has two halves. The customer side is a mobile-friendly menu on your own link or domain: customers pick dishes, sizes and extras, choose collection or delivery, and pay by card or on collection. The kitchen side is where orders land, on a dashboard, a phone app and a kitchen printer, so staff can accept, cook and mark the order ready.
The difference from Uber Eats, Wolt or foodora is who owns the customer. On an app, the platform keeps the relationship and takes a share of every order, plus 25% moms (VAT) on that share. On your own system, the customer orders from you and you see their name and number. Most Swedish owners keep the apps for new customers and use their own page for regulars.
What the apps charge
Published or reported rates, checked in September 2026. Uber Eats adds 25% moms to its fee; Wolt and foodora set each rate in your contract. We found no legal cap on delivery-app commission in Sweden.
| Platform | They deliver | You deliver or pickup | Joining fee |
|---|---|---|---|
| Uber Eats | 30% (33% on Uber One orders) | 16% delivery / 16% pickup (13% delivery on Uber One) | 3,500 kr activation fee, once |
| Wolt | Not published. Reported at about 25–35% | Reduced rate on pickup; not published | Depends on your agreement |
| foodora | Not published. Reported at about 25–35% | Not published | Depends on your contract |
Uber Eats works out its percentage on the item price including VAT, and its Swedish terms add 25% moms on top of the fee. Wolt and foodora don't publish their commission; Swedish restaurant-software guides put both at roughly 25–35% of the order. Full breakdowns: Uber Eats commission in Sweden, Wolt commission in Sweden and foodora commission in Sweden.
Worked example
A Stockholm restaurant does 300 orders a month at an average of 300 kr: 90,000 kr in sales. Here is what each channel costs in a month and a year. Moms on the Uber Eats fee is worked out at 25%.
| Channel | Fee | Moms on fee (25%) | Total a month | A year |
|---|---|---|---|---|
| Uber Eats delivers (30%) | 27,000 kr | 6,750 kr | 33,750 kr | 405,000 kr |
| Uber Eats, you deliver (16%) | 14,400 kr | 3,600 kr | 18,000 kr | 216,000 kr |
| Wolt / foodora (about 30%) | about 27,000 kr | set in your contract | about 27,000 kr | about 324,000 kr |
| Your own system (Menuthere Lite + Stripe EEA cards) | US$17 plan + about 1,890 kr card fees | No commission, so no moms on commission | about 1,890 kr + US$17 | about 22,680 kr + US$204 (or US$170 on yearly billing) |
Stripe's standard rate for EEA cards in Sweden is 1.5% + 1.80 kr, so a 300 kr order costs about 6.30 kr. If you're registered for moms you can usually reclaim the VAT on app fees, but the commission itself is gone.
Swedish moms
Skatteverket sets a standard moms rate of 25%, a reduced 12% rate on food and on restaurant and catering services, and 6% on a few items. Restaurant and takeaway food is 12%, but alcohol and some drinks stay at 25%, and Menuthere's own subscription fee carries 25%. Menuthere lets each dish carry its own rate, so one bill can mix them.
| Line | Price (moms included) | Moms rate | Moms inside the price |
|---|---|---|---|
| 2 × meatballs with mash | 290 kr | 12% | 31.07 kr |
| 1 × beer (alcohol) | 65 kr | 25% | 13.00 kr |
| Delivery fee | 3 kr | 12% (restaurant service) | 0.32 kr |
| Total | 358 kr | 44.39 kr |
In Menuthere, set the store rate to 12%, mark dishes Tax Inclusive and give alcohol and standard-rated drinks a 25% rate. Menuthere doesn't add VAT to the delivery fee line, so set your delivery fee as a moms-inclusive amount and ask your accountant how to record it. A meal deal that mixes food and alcohol at one price has to be split between the two rates. See tax and VAT settings.
How it works
Menuthere pulls your name, address and photos from your Google listing. Set the currency to SEK and the timezone to Stockholm.
Upload a photo or PDF and the AI reads in the dishes and prices. Sizes, add-ons and sold-out marking are built in. Moving from GloriaFood? Import that menu directly; it closes on 30 April 2027.
Collection, delivery and dine-in table orders, all from one menu.
Cash or pay on collection on Free. Your own Stripe account for card payments, Apple Pay and Google Pay on Lite and above.
On your Google Business Profile, Instagram bio, flyers and receipts. Print the free QR codes for the counter and tables.
Each order rings on the partner app until someone accepts it, or switch on auto-accept. Tickets print to your kitchen printer.
Swedish rules
Allergen information. Under EU Regulation 1169/2011, as applied in Sweden by Livsmedelsverket (the National Food Agency), the 14 allergens must be declared for food that isn't prepacked. For distance selling — online and phone orders — the information has to be available to the customer before the purchase is completed, at no extra cost, and again when the food is delivered. On Menuthere, tag the 14 allergens on each dish on every plan, including Free, so the written information is on the menu before the order. Add a printed allergen sheet to delivery bags with the allergen chart maker.
Prices including moms. Swedish price-marking rules require prices shown to consumers to include VAT (moms) and to be clear and correct. Any service, packaging or delivery charge should be stated alongside the price so the customer sees the full amount before ordering.
Receipts and the cash register. Swedish law requires most businesses selling against cash or card to use an approved cash register (kassaregister) and to offer the customer a receipt for every sale. Keep your point-of-sale and bookkeeping in line with Skatteverket's rules; Menuthere's order records sit alongside, not instead of, your kassaregister.
No card surcharges. Under the EU payment services rules (PSD2), businesses in Sweden can't add a surcharge for paying by consumer debit or credit card. Build card costs into your prices.
Card payments
Menuthere never touches your money. Stripe is available in Sweden and charges its own fee in krona, with no setup or monthly fee on standard pricing, and Menuthere adds nothing on top. Currency conversion adds 2%, and a dispute costs 100 kr. Stripe gives you card payments, Apple Pay and Google Pay; it does not offer Swish as an integrated gateway here.
| Card type | Stripe Sweden rate | Per 300 kr order | 300 orders a month |
|---|---|---|---|
| Standard EEA cards | 1.5% + 1.80 kr | 6.30 kr | 1,890 kr |
| Premium EEA cards | 2.5% + 1.80 kr | 9.30 kr | 2,790 kr |
| UK cards | 2.5% + 1.80 kr | 9.30 kr | 2,790 kr |
| International cards | 3.25% + 1.80 kr | 11.55 kr | 3,465 kr |
Most Swedish customers pay with Swedish-issued, standard EEA cards. Check Stripe's Sweden pricing page for current rates before you commit.
Features
Collection, delivery and table orders. Scheduled orders and pre-orders on Lite, so customers can order Friday's dinner at lunchtime. Minimum order value and a free-delivery threshold at checkout.
Diners order from the table and a second round joins the open bill, with each dish carrying its own moms rate.
Basic zones on every plan; zones priced by area and distance fees on Lite and above. Your own rider app for iPhone and Android with live tracking for customers on Pro. You assign each order to a rider with one tap.
Through your own Stripe account (Lite and above); Stripe pays you directly. Apple Pay and Google Pay if you switch them on in Stripe. See online payments.
Tag the 14 allergens and add calories on every dish, on every plan including Free, so the written information is on the menu before the order.
Coupons and Google menu sync (Lite), loyalty points (Pro), and WhatsApp order updates on your own number (Pro; Meta charges a small fee per update).
Compared
Prices from each provider's public page, read in September and October 2026. Check them before you sign, as offers change.
| System | Monthly price | Commission | Card fees | Contract |
|---|---|---|---|---|
| Menuthere | Free US$0 (50 orders a month); Lite US$17; Pro US$39 | 0% on every plan | Your own Stripe (1.5% + 1.80 kr EEA cards) | Month to month |
| Gastrogate | Quoted per restaurant; not published | Depends on your package | Via Gastrogate's partners; check your agreement | Contract terms vary |
| Caspeco / local POS add-ons | Quoted per site; not published | Depends on your package | Via the provider's partner processors | Usually an annual agreement |
Swedish ordering suites rarely publish prices, so get a written quote and ask whether you can use your own Stripe account. For a longer, fairer list, see the best online ordering systems in Sweden.
Plans
| Plan | Price | Best for |
|---|---|---|
| Free | US$0 forever | Testing direct ordering. 50 orders a month, then the menu is view-only until the 1st. QR codes, unlimited items, basic delivery zones |
| Lite | US$17 a month | Most Swedish restaurants. Unlimited orders, your own domain, Stripe card payments, scheduled orders, table booking, advanced delivery zones, coupons, no “Ordering by Menuthere” badge |
| Pro | US$39 a month | Busy sites. WhatsApp Business API on your own number, loyalty, rider app, several outlets, POS integration (no charge for a POS we already integrate with; a set-up fee for a new one), advanced analytics |
| Branded App | US$99 a month | Your own Android and iOS app: everything in Pro, Apple and Google store fees included. See Branded App |
Billed in US dollars; your bank converts it to krona (US$17 is roughly 180 kr). Lite and Pro have a 14-day free trial: a card is needed to start, and nothing is charged until it ends. Month to month; pay yearly and get 2 months free. See full pricing.
Go live
If you haven't already. Customers find you there first.
Pull in your Google details and set the currency to SEK.
Check every price includes moms, then set 12% on food and 25% on alcohol and standard-rated drinks.
On every dish, so the written information is there before the order.
Collection times, delivery zones, a minimum order and a free-delivery threshold.
For card payments, or start with cash on collection.
Add the link to Google, Instagram and Facebook, and put a QR sticker in every app bag. A small direct-order perk, such as 10% off over 250 kr, is a coupon on Lite.
Questions owners ask
Start from your Google listing and Menuthere builds your store in minutes. Free for 50 orders a month, 0% commission. Prefer a walkthrough? Book a demo.
Meta
Tech Provider
Official Meta Tech Provider
Menuthere is an official Meta Tech Provider. Your WhatsApp ordering, broadcasts and live order updates run on Meta's own WhatsApp Business Platform, the same one global brands rely on.
Sales by day, hour and dish — counted from the orders you already take.
Take card payments at checkout on your own Stripe account, each matched to its order.
Send offers to customers who have ordered, and win back the ones who drifted.
Discount codes, free items and points your customers redeem at checkout.
Every order lands on your dashboard, your phone and your kitchen printer at once.
Assign an order to your own rider; your customer follows it on a live link.
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