Deliveroo or my own ordering site?
By the Menuthere editorial team · Updated
The two do different jobs. Deliveroo brings you customers from its marketplace, but takes a commission that guides put at around 25–35% when its riders deliver (not published, set by contract) and 14–20% on self-delivery, plus 20% VAT. Your own site is 0% commission and the customer is yours, but you bring the traffic. Many keep both. Updated October 2026.
- Deliveroo doesn't publish its rate in France; guides estimate 25–35% (Deliveroo's riders) and 14–20% (self-delivery), + 20% VAT.
- The marketplace brings visibility and new customers; it keeps the customer relationship.
- Your own site is 0% commission and the customer is yours, but the traffic is on you.
- Commission grows with sales; a flat fee stays the same whether you take 10 orders or 1,000.
- Menuthere is 0% on every plan, including Free at $0 (50 orders/month); Lite $17/mo, Pro $39/mo.
Keep Deliveroo, add your 0% channel
Menuthere gives you an ordering website, printable QR codes and WhatsApp ordering on your own number, with 0% commission and a Free plan at $0. Keep Deliveroo for discovery, and send your regulars to your own commission-free link.
How much does Deliveroo cost exactly?
Deliveroo doesn't publish its rate in France; it is set in your contract. Trade guides put it at around 25–35% when its riders deliver and about 14–20% if you deliver yourself, with 20% VAT on the fees. Treat these as ballpark figures: your rate depends on your deal and your city.
| Deliveroo | Your own site | |
|---|---|---|
| Cost model | ~25–35% (riders) or ~14–20% (self), + VAT | Flat fee, 0% per order |
| Who brings customers | The marketplace | You (QR, Google, social) |
| Who owns the customer | The app | You |
| Cost at high volume | Grows with sales | The same |
When to choose Deliveroo, and when my site?
If you start with no customer base, Deliveroo's marketplace can bring the first orders. If you already have regulars, your own site keeps the margin and the customer relationship: you pay a flat fee instead of commission, and once it is covered, every order keeps its full value. Most restaurants do both in parallel.
How do I move my regulars to my site?
Keep Deliveroo for discovery and give customers a reason to order direct next time. On Menuthere's Free plan there is no subscription up to 50 orders a month, so you can test the direct channel at no cost.
- A printable QR code on tables and packaging.
- An order link on your Google listing.
- Your WhatsApp number, so regulars reorder in a chat.
- The link in your Instagram and Facebook bio.
Who this is a good fit for
- Restaurants that already have regulars and want to stop losing a cut on every order.
- Owners who can bring the traffic themselves via QR, Google, Instagram and WhatsApp.
- Those who want to keep Deliveroo for discovery and move regulars to a 0% channel.
Who this is not for
- A brand-new place with no customer base: Deliveroo's marketplace can bring the first orders while you build your channel.
- An owner who wants Deliveroo to run the riders; your own site means your own or a courier's delivery.
Common follow-up questions
Does Deliveroo publish its commission in France?
No. Deliveroo doesn't publish a single rate; it is set in your contract. Trade guides estimate around 25–35% when its riders deliver and 14–20% on self-delivery, with 20% VAT. Ask for your rate in writing.
Do I have to leave Deliveroo to have my own site?
No. Many restaurants keep Deliveroo for discovery and send regulars to their own commission-free link. The two channels coexist well.
Can I start free with my own site?
Yes. Menuthere's Free plan is $0 and includes 50 orders a month, your menu, an ordering site and QR codes, at 0% commission.
Read next
Sources (2)
- Deliveroo restaurant commission France 2026, Fooderise, 2026
- Menuthere pricing — 0% commission on every plan, Menuthere, read 26 October 2026