Google Tag Manager
Paste your Google Tag Manager container ID and Menuthere loads that container on your storefront and custom domain. Your tags for analytics, ads and pixels can then fire, and they receive cart, checkout and purchase events.
- Where
- Settings → Integrations → Google Tag Manager
- Plan
- Every plan.
- Time
- 5 min
- Updated
Connect your container
Step 1: Find your container ID
In Google Tag Manager, open your container. The ID looks like GTM-XXXXXXX. It is not a G-… Analytics ID or an AW-… Ads ID.
Step 2: Switch it on and paste the ID
Open Settings → Integrations → Google Tag Manager. Switch on Use Google Tag Manager and paste the ID into Container ID. Then press the Save button.
Step 3: Test your tags
Open your store and check your tags fire in Tag Manager's preview mode. Changes can take about a minute to appear on your store.
Events your store sends
Your store pushes these events in the standard Google Analytics 4 ecommerce format, so your own tags can forward them to GA4, Meta Pixel or Google Ads.
| Event | When it fires |
|---|---|
| view_item | A customer opens a dish. |
| add_to_cart | A customer adds a dish to the cart. |
| remove_from_cart | A customer removes a dish from the cart. |
| begin_checkout | A customer opens checkout. |
| purchase | An order is placed. It fires once per order, even if the customer reloads the page. |
Questions
Can I paste the whole Tag Manager install snippet?
Which currency do the events use?
Related
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