Message analytics
Message analytics counts the WhatsApp messages your number sent in a month, split into Meta's four types: marketing, utility, authentication and service. It also shows how many of the 1,000 free service messages you have used, and how many customers who got your welcome message went on to order.
- Where
- Sales channel → WhatsApp → Message analytics
- Updated
Open the screen
Step 1: Go to WhatsApp
Open Sales channel → WhatsApp.
In the dashboardSales channelWhatsAppMessage analytics
Step 2: Open Message analytics
Press Message analytics. It opens on the current month. Pick another month at the top, from October 2026 on. Press Refresh to count again.
The four message types
Messages sent in the month is the total. Under it, each type has its own count. Failed messages are not counted.
| Type | What it counts |
|---|---|
| Marketing | Offers and promotions: broadcasts, comeback messages and marketing templates. |
| Utility | Templates about an order or an account, like order updates and reminders. |
| Authentication | One-time login codes sent to your customers. |
| Service | Replies sent while a customer is chatting with you. Your WhatsApp flows send these, and so do replies from the inbox. |
Service messages and the free 1,000
From 1 October 2026 Meta charges for service messages. Each WhatsApp number gets 1,000 free service messages a month, and every one after that is charged. The count starts again on the 1st of each month.
- The bar shows how many of the free 1,000 you have used this month.
- Below it you see how many free messages are left, or how many went past the free 1,000. Meta charges for those.
- For the current month, the screen also says about how many you will send by the end of the month at this pace.
From welcome message to order
This card follows the customers who messaged you and got your welcome message, and shows what they did next.
- Welcome messages sent is how many times your Welcome flow greeted a customer this month.
- Turned into orders is how many of those customers placed an order within 24 hours of the welcome message.
- Lost before ordering is how many did not order.
- The bar and the line under it show the same split, for example “Out of every 10 customers who got your welcome message, about 6 placed an order.”
- Cancelled and unpaid orders are not counted.
Questions
Is this my exact WhatsApp bill?
Why do I see no months before October 2026?
My brand's outlets share one WhatsApp number. Is the free 1,000 per outlet?
Related
Can't find it? Email [email protected] or chat with us, 9 AM – 9 PM.Help centerPricingmenuthere.com