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Opt-outs and the blocklist
Menuthere keeps two lists. The Blocklist on the Broadcast screen holds customers who replied STOP and numbers you add, and they never receive a broadcast. The Block list on the Flows screen stops a number from starting any flow.
- Where
- Sales channel → WhatsApp → Broadcast and Flows
- Updated
The two lists
| Blocklist (Broadcast) | Block list (Flows) | |
|---|---|---|
| Where | Sales channel → WhatsApp → Broadcast, then Blocklist. | Sales channel → WhatsApp → Flows, then Block list. |
| Who is on it | Customers who replied STOP, and numbers you add by hand. | Numbers you add by typing, or pick from people who have messaged you. |
| Effect | Never sent a broadcast. Excluded at send time. | Cannot trigger any flow, so they get no automatic reply. |
| Adding a number | Type it with the country code, for example 919633440123. | Type it with the country code, for example 919876543210. |
| Removing | Press the unblock button on the row. | Press the unblock button on the row. |
Replying STOP and START
When a customer replies with one of these words, they are added to the Blocklist. The reply must be the whole message.
- To opt out: stop, stop promotions, stop all, stop messages, stop sending, unsubscribe, unsub, cancel, opt out, optout, remove me. Tapping a button that says stop or unsubscribe counts too.
- To opt back in: start, unstop, resubscribe, subscribe, resume, opt in, optin. This removes them from the Blocklist.
Good to knowComeback messages, abandoned cart reminders and We're open again messages also skip anyone who replied STOP or is blocked. An End step in a flow can show an opt-out button that pauses that flow for the customer. See Flow steps.
Questions
Does STOP stop my order updates too?
STOP is recorded against your marketing messages. The lists above are what stop broadcasts and flows, so check the Block list if you want a number to receive no automatic reply at all.
Can a blocked customer still message me?
Yes, but a number on the Flows block list gets no automatic reply. Their messages still reach you.
Related
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