WhatsAppPro and up
What WhatsApp messages cost
Meta charges for each WhatsApp message you send, and the charge goes on your own WhatsApp Business account. Menuthere takes none of it. The price depends on the message category and on the country of the customer you message.
- Where
- Sales channel → WhatsApp
- Updated
The four categories
| Category | What it covers | Examples in Menuthere |
|---|---|---|
| Marketing | Anything promotional. The costliest category. | Broadcasts, comeback messages, the cart reminder template. |
| Utility | Updates about an order that already exists. | Order updates: accepted, ready, dispatched, completed. |
| Service | Your replies inside a conversation the customer started. | A flow answering a customer's “hi”, and replies from the inbox. |
| Authentication | One-time codes. | The login code customers get at checkout. |
Good to knowUnder Meta's rate card from 1 October 2026, utility, authentication and service messages cost the same in every market. Marketing costs several times more. Meta publishes some free allowances that change often, so treat every message as paid when you budget. That gives you a ceiling.
What sets the price
- The customer's country. Meta prices a message by where the receiving number is registered, not where your restaurant is.
- The category from the table above.
- The number of messages. Each message is billed, so an order that triggers six messages costs six times one.
Work out your own figure with the WhatsApp message cost calculator. It lists Meta's published rates for 47 markets and 16 currencies and prices a typical order flow.
Send fewer messages
- Turn off Order food ready and Order dispatched in Flows and send customers to the order tracking page, which costs nothing however often they look.
- Use a template only when you have to, outside the 24-hour window.
- Keep broadcasts for offers that matter. Marketing messages cost the most.
Good to knowThe Est. spend shown on the Broadcast screen is an estimate from Meta's published rate card. It is not your exact bill. The real charge is in WhatsApp Manager → Billing.
Questions
Do I pay Menuthere for WhatsApp messages?
No. Message charges are between you and Meta, on your own WhatsApp Business account. Menuthere builds and sends the flows and adds nothing to the message price.
Is the order tracking page free?
Yes. It is a web page, not a WhatsApp message, so there is no per-message charge however often a customer opens it.
Related
Can't find it? Email [email protected] or chat with us, 9 AM – 9 PM.Help centerPricingmenuthere.com