MenuthereMenuthere

What you get

Online ordering systemYour own site for delivery and takeawayQR code menuA menu guests open by scanning a QRQR code orderingGuests order and pay from the tableWhatsApp OrderingCustomers order by sending “Hi”Delivery managementZones, charges and your own ridersBilling software & POSBills, KOTs and counter salesLoyalty programPoints that bring customers back

By business

RestaurantsCafés & Coffee ShopsBakeriesCloud KitchensPizzaBars & PubsCateringFood TrucksHotels & Resorts

Integrations

Petpooja Integration0% commission with Petpooja POSGoogle Business SyncSync menu to Google Maps
All featuresEverything Menuthere does, in one listAgentsNewEarn 20% for every restaurant you bring
FeaturesEvery feature, explained simplyFree ToolsQR cards, price calculators, posters and moreFree WhatsApp Order PageTake orders on WhatsApp from one free linkBlogIdeas and guides for running your restaurantDocsHow every feature works, step by stepHelp CenterGet support and find answersDownload AppGet the app for iOS and AndroidWhatsApp Cost CalculatorWhat Meta's per-message rates cost youCommission CalculatorWhat delivery apps really take per order
PricingRefer & EarnNew
Log inConnect with Founder
MenuthereMenuthere

What you get

Online ordering systemQR code menuQR code orderingWhatsApp OrderingDelivery managementBilling software & POSLoyalty program

By business

RestaurantsCafés & Coffee ShopsBakeriesCloud KitchensPizzaBars & PubsCateringFood TrucksHotels & Resorts

Integrations

Petpooja IntegrationGoogle Business SyncAll featuresAgentsNew
FeaturesEvery feature, explained simplyFree ToolsQR cards, price calculators, posters and moreFree WhatsApp Order PageTake orders on WhatsApp from one free linkBlogIdeas and guides for running your restaurantDocsHow every feature works, step by stepHelp CenterGet support and find answersDownload AppGet the app for iOS and AndroidWhatsApp Cost CalculatorWhat Meta's per-message rates cost youCommission CalculatorWhat delivery apps really take per order
PricingRefer & EarnNew
Connect with FounderLog in

Getting started

  • What is Menuthere
  • Create from Google
  • Create by hand
  • Free digital menu
  • First-time setup
  • Dashboard tour
  • Search with ⌘K
  • Open or close store
  • Store details
  • Store location
  • Currency and timezone
  • Share your store
  • Partner app
  • Sign in and accounts
  • Feature switches
  • Glossary

Menu

  • Menu structure
  • Categories
  • Import photo or PDF
  • Import from GloriaFood
  • Dishes
  • Sizes and portions
  • Add-ons and choices
  • Custom prices
  • Dish marks
  • Delivery & tax prices
  • Dish photos
  • Get all images
  • Recommendations
  • Allergens, nutrition
  • Out of stock
  • Dishes by order type
  • Reorder the menu
  • Second-language names
  • Petpooja menus

Orders

  • Order statuses
  • Live orders
  • Order alerts
  • Auto-accept
  • Order details
  • Send track link
  • Edit an order
  • Cancel an order
  • Payment status
  • Assign a rider
  • Prebookings
  • Dropped orders
  • Table orders
  • Order numbers
  • Search and filter
  • Monthly order limit

Online store

  • How customers order
  • Order types
  • Menu layouts
  • Brand colour
  • Fonts and announcement
  • Logo and banners
  • Custom domain
  • SEO and tracking
  • Pop-up banners
  • Landing page
  • Import from Google
  • Legal pages
  • Desktop view
  • Customer sign-in
  • Customer accounts
  • Add to home screen
  • Order tracking
  • Customer bill
  • Menu languages
  • Search engines

Checkout & payments

  • Checkout settings
  • Average order times
  • Contact number
  • Payment options
  • Online payments
  • Cashfree
  • Razorpay
  • Easebuzz
  • ICICI Orange Pay
  • Stripe
  • Other gateways
  • Tax
  • Packaging charges
  • Round off
  • Tips & service charge
  • Settlements
  • 0% commission

Delivery

  • Delivery overview
  • Delivery radius
  • Delivery zones
  • Zones by area name
  • Delivery charges
  • Free delivery
  • Minimums and limits
  • Return trip charge
  • Price map
  • Outside your area
  • Your own riders
  • The rider app
  • Pay at the door
  • Delivery codes
  • Live rider tracking
  • Porter and Rapido
  • Distance routing
  • Delivery pool
  • Shiprocket
  • Uber Direct
  • Delivery agents
  • Customer's own courier
  • Maps

Dine-in & QR

  • QR table ordering
  • Print QR codes
  • Dine-in prices
  • View-only tables
  • Table occupancy
  • Geo-lock
  • Digital menu
  • Digital menu design
  • Table booking
  • Captain app
  • Counter POS

Hours & pre-orders

  • Working hours
  • Delivery hours
  • Prebooking
  • Time slots
  • Pre-orders when closed
  • Advance-notice dishes
  • Timed dishes

Printing & kitchen

  • How printing works
  • Bill content
  • Bill layouts
  • Arabic labels
  • Auto-print
  • Kitchen tickets

Offers & loyalty

  • Which to use
  • Item offers
  • Discount codes
  • Auto-apply
  • Free items
  • Buy X get Y
  • Limits and validity
  • Stacking
  • Share on WhatsApp
  • Loyalty points
  • Loyalty members
  • Earning and redeeming

Customers & reviews

  • Customer list
  • Segments
  • Customer history
  • Export
  • Reviews
  • Google reviews

WhatsApp

  • WhatsApp overview
  • Orders to WhatsApp
  • Connect your number
  • Multiple numbers
  • Order updates
  • Inbox
  • 24-hour window
  • Templates
  • Flows
  • Flow triggers
  • Flow steps
  • Flow library
  • Abandoned carts
  • Open-again messages
  • Broadcasts
  • Blocklist
  • Comeback messages
  • Order link taps
  • Message analytics
  • Catalogue
  • Message costs

Analytics

  • Dashboard home
  • Sales
  • Best sellers
  • Scans
  • Reports

Integrations & API

  • Google Business
  • Petpooja
  • Tag Manager
  • API overview
  • API: order status
  • API: WhatsApp
  • Webhooks

Outlets & head office

  • Multiple outlets
  • Head office
  • Add a branch
  • HO dashboard
  • Manage an outlet
  • Outlet picker

Plans & billing

  • Plans compared
  • Free plan limits
  • Free trials
  • Change plan
  • Yearly billing
  • Paying bills
  • Invoices
  • Dashboard lock
  • Add-ons
  • Branded App

Stock & add-ons

  • Dish stock
  • Inventory
  • Push notifications
  • Branded app

Free tools

  • WhatsApp order page
  • Table QR card
  • Review QR code
  • Wi-Fi QR card
  • WhatsApp QR code
  • Stamp card
  • Festival poster
  • Printable menu
  • Closed sign
  • Specials board
  • Bill maker
  • Catering quote
  • Staff roster
  • Allergen chart
  • Calorie labels (SA)
  • FSSAI checker
  • Menu pricing
  • Cake pricing
  • Recipe cost
  • Tiffin pricing
  • Delivery fee planner
  • Card surcharge (AU)
  • Commission calculator
  • WhatsApp message cost
  • GP calculator
  • Tronc calculator
  • Fridge log sheet
  • Cake order form
  • WhatsApp link
  • Par level calculator
  • Catering invoice
  • Allergen labels (PPDS)
  • Card fees (UK)
  • Break-even (UK)
  • Drinks GP (UK)
  • Name generator (UK)
  • Open/close checklist
  • Inventory sheet
  • Business plan template
  • Google review link
  • Restaurant report
  • Holiday pre-order form
  • Menu QR code generator
  • Profit margin calculator
  • Own delivery cost
  • WhatsApp templates
  • QR code size calculator
  • Menu engineering matrix
  • Catering price
  • Startup cost calculator
Free toolsAll plans

Menu engineering matrix

The menu engineering matrix compares the dishes in one menu section by how many you sell and how much each leaves after food cost. Type each dish's price, food cost per portion and number sold, and it marks every dish a Star, Plowhorse, Puzzle or Dog, with the usual action for each.

Time
10 min
Updated
20 Oct 2026

Build your matrix

Open the menu engineering matrix. It is free, needs no sign-up and works on a phone.

01

Step 1: Pick the currency and the period

Under 1. Currency and period pick the Currency. Use one period for every dish, such as last month, and prices before sales tax.

02

Step 2: Add your dishes

Under 2. Your dishes type each dish's name, Price, Food cost for one portion and how many were Sold. Press Add a dish for more rows, the bin to remove one, Clear the list to start empty or Back to the example for the example menu.

03

Step 3: Read and save the result

Your menu matrix shows the Profit line (average margin), the Popularity line, the four boxes and a table with each dish's margin, mix, food cost and class, then what to do about each class. Press Copy the result or Download CSV.

Good to knowA dish is popular when it sells at least 70% of an equal share of the section, and has a high margin when its price minus food cost is at least the section's average per dish sold. Labor and packaging are not counted. To find how many of each dish you sold, open Analytics and search All items sold for the period. Your dishes stay in this browser and are not sent to us.

Questions

Can I put drinks and mains in one matrix?
Better not. Compare dishes that compete for the same choice, such as mains with mains, so cheap, high-volume items don't look like Stars.
Where does the number sold come from?
From your POS item report, or on Menuthere from All items sold in Analytics, which lists every dish with its quantity for any period. See Best sellers and categories.

Related

  • Recipe cost calculator
  • Menu price calculator
  • Restaurant profit margin calculator
← PreviousQR code size calculatorNext →Catering price calculator

Can't find it? Email help@mail.menuthere.com or chat with us, 9 AM – 9 PM.Help centerPricingmenuthere.com

On this page

  • Build your matrix
  • Questions
  • Related